Business Forum Imaging Cologne 2018 will be staged by photokina on February 28 and March 1, 2018 at the Congress-Center East of Koelnmesse, Cologne, Germany. The new title “Creating new realities” is taking on the dramatic expansion of the imaging market. In fact, it’s now possible to create new realities with digital imaging innovations such as new capturing devices, Virtual Reality, Computer Generated Imaging and even artificial intelligence. New applications and imaging products offer great value propositions for new and traditional players in the photo and imaging industry.
But also the traditional picture offers new possibilities, according to conference organizers. More and more consumers rediscover the fascination of prints and precious picture products. The ubiquitous connectivity enables imaging-service providers and retailers to leverage the top-quality pictures taken with advanced cameras as well as the popular smartphone snapshots for more sales.
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Owned by photokina, the Business Forum Imaging Cologne is organized by our global publication INTERNATIONAL CONTACT in cooperation with Photo Imaging News, USA. Partners supporting the conference include the German Photographic Industry Association (Photoindustrie-Verband PIV) and the market research company, GfK Retail and Technology.