UK personalized photo product software vendor Taopix announced Ontario print provider, Innovative Design and Print, has made the move into the world of personalized photo. According to a blog post, the company offers its clients a wide-ranging portfolio of services including marketing communications, vehicle signage, website design as well as litho and digital printing.
Calvin Frey, managing director and founder states in the post: “I have been interested in the photo market for a while and even dipped a toe in the market some time ago. The outcome wasn’t great due to a combination of poor software and a lack of knowledge.
“I believe that now is the right time and we should be able to crack the market with a great mix of good products, a local focus and robust, easy to use software,” he says. “I’m also convinced that mobile users will be an important part of the mix for us to generate volume. We’re also looking at social media networks as potential marketing channels.
“We have recently launched with our retail partner, Living Waters (www.livingwatersphoto.ca). They have added our personalized canvases, cards, calendars and photo books to their existing product range that includes Christian books and music. We’ve already received our first orders and we’re looking forward to working with them on joint marketing activities. With Christmas coming up there should be lots of Living Waters’ customers looking to buy personalized photo gifts for family and friends.”