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Forever 21 celebrates Kodak’s iconic brand with new apparel collection Marketing Press releases 

Forever 21 celebrates Kodak’s iconic brand with new apparel collection

Shirts, outerwear and other clothing to be sold in more than 600 stores globally ROCHESTER, N.Y.–(BUSINESS WIRE)–Kodak and fashion retailer Forever 21 have teamed up on a new apparel collection for the Fall 2018 season featuring some of Kodak’s many logos and designs from the Kodak brand’s storied history. The bright and vibrant apparel uses many of the original colors... Read More
Sony’s “Alpha Female” program launches Marketing Press releases 

Sony’s “Alpha Female” program launches

Initiative aims to Amplify the Voice of Female Creators to Drive Best Outcomes for the Imaging Industry and Consumers of Creative Content SAN DIEGO, Sept. 14, 2018 /PRNewswire/ — Sony Electronics, Inc. – a global leader in digital imaging and the world’s largest image sensor manufacturer – has today released details regarding their new “Alpha Female” program, the company’s thoughtful response... Read More
Picanova increases prize values for Top 100 Photography Award at Photokina Events Marketing Press releases 

Picanova increases prize values for Top 100 Photography Award at Photokina

COLOGNE, GERMANY (PRWEB) AUGUST 22, 2018 – Picanova, a global leader in the bespoke home decoration and lifestyle segment launched the “Top 100 Photography Award” at the beginning of August. Both amateur and professional photographers have the chance to showcase their best photographs, with the best 100 submissions to be selected by a high-profile judging panel and exhibited during the... Read More
DJI introduces Enterprise Shield Drone Protection Service Plan Marketing Press releases 

DJI introduces Enterprise Shield Drone Protection Service Plan

New Customizable Plan Delivers Comprehensive Repair And Replacement Services For Commercial Drone Fleets NEW YORK, July 26, 2018 /PRNewswire/ — DJI, the world’s leader in civilian drones and aerial imaging technology, today announced DJI Enterprise Shield, a new customizable drone protection service plan designed to meet the diverse needs of today’s commercial drone operators. DJI Enterprise Shield is the first... Read More
Harmon Brothers launch second Chatbooks ad Marketing Press releases 

Harmon Brothers launch second Chatbooks ad

PROVO, Utah, July 18, 2018 /PRNewswire/ — Harmon Brothers—the Provo, Utah-based social media ad agency behind the biggest blockbuster campaigns in internet history—has captured national headlines, earned more than 1 billion views of its videos, and driven over $300 million in sales on campaigns such as Squatty Potty, Poo Pourri, Chatbooks, and Purple. Today, the agency is rolling out its highly-anticipated... Read More
Content marketing for photographers Feature Marketing 

Content marketing for photographers

In today’s multichannel world, marketing and advertising take many forms. There’s social media, paid media, PR, blogging, blogging and so forth. Breaking this down further, you’ve also got multiple social-media platforms — Twitter, LinkedIn, Pinterest, Facebook, Instagram, YouTube. Snapchat — and business pages — Facebook, Yelp, Google Business — all clamoring for your attention. How in the world is a... Read More
Fujifilm announces global partnership agreement with Taylor Swift on its instax series’ promotion Marketing Press releases 

Fujifilm announces global partnership agreement with Taylor Swift on its instax series’ promotion

VALHALLA, N.Y., May 9, 2018 /PRNewswire/ — FUJIFILM Corporation has announced a global partnership and a global tour sponsorship with world-renowned singer, songwriter, musician, producer and 10-time GRAMMY award-winner Taylor Swift for its instax series of instant cameras. A sweeping promotional campaign for instax will be rolled out worldwide with Taylor’s participation, starting in summer 2018. Fujifilm’s instax series of instant... Read More
Mom365 Revolutionizes Newborn Photography Once Again with Launch of Unique, High-touch, High-tech Baby’s Keepsake Box Marketing Press releases 

Mom365 Revolutionizes Newborn Photography Once Again with Launch of Unique, High-touch, High-tech Baby’s Keepsake Box

Mom’s best day getting even better thanks to Mom365, the nation’s leading in-hospital newborn photography service ST. CHARLES, Mo., May 7, 2018 /PRNewswire/ — Mom365 introduces today Baby’s Keepsake Box, a personalized, glossy premium-cardboard case containing a mix of the company’s most-popular print and digital photography products in one convenient package. With this new-product launch, the company that pioneered in-hospital newborn... Read More
Print Refinery inspires the next photo specialty retail concept Marketing Sponsored post 

Print Refinery inspires the next photo specialty retail concept

At the IPI Member Network Conference last summer, we had the chance to talk to IPI’s Ron Mohney, executive director, and Brenda DiVincenzo, director of member success, about The Print Refinery. As regular readers know, the Print Refinery is a licensed branded retail solution for the photo specialty channel. IPI has monthly webinars to discuss the opportunity with potential members.... Read More
Light introduces “Depth Collective” for photojournalists Marketing 

Light introduces “Depth Collective” for photojournalists

Light, the maker of the computational photography camera, the Light L16, announced the Depth Collective, a program to financially support photojournalists using the Light L16 in their storytelling. The company notes the compact Light camera packs the power of a DSLR in a smaller, secure, Android-powered body.   “Our aim is to make it easier for these courageous truth-tellers to... Read More
Tamron USA Announces the Launch in 2018 of New VIP Club for Owners of Multiple Registered Tamron Lenses Marketing Press releases 

Tamron USA Announces the Launch in 2018 of New VIP Club for Owners of Multiple Registered Tamron Lenses

December 26, 2017, Commack, New York – Tamron USA announced the development of a new VIP Club for registered owners of multiple Tamron lenses. To be launched in 2018, the VIP Club will include select users who have registered their Tamron lenses through the company’s online warranty registration system since May 2011 through January 15, 2018 (certain exclusions apply, see... Read More
ScanMyPhoto’s Mitch Goldstone interviewed at Techcrunch podcast Marketing 

ScanMyPhoto’s Mitch Goldstone interviewed at Techcrunch podcast

Photo-industry PR master Mitch Goldstone of ScanMyPhotos scored another high-profile win with a lengthy interview on TechCrunch’s Technotopia podcast. Host John Biggs described the episode this way: “In this podcast I talk to Mitch about the future of photography, the miracle of digitization, and how many weird photos he’s seen flow by during the scanning process. He’s offering you all... Read More
DMB Represents: Scratch Beneath the Surface of the Newly Released Kodak Moments Project Marketing Press releases 

DMB Represents: Scratch Beneath the Surface of the Newly Released Kodak Moments Project

An Interview with Film Director David Birkett Shot over a period of six months by creative duo Photographer Martin Parr & Film Director David Birkitt, the new Kodak Moments Project pulls away the safety blanket of your average brand campaign and in turn explores a refreshed technique of advertising. Not only engaging the core values of Martin Parr’s renowned images of everyday... Read More
Kodak missed the point of the PR moment Marketing Opinion 

Kodak missed the point of the PR moment

Kodak Alaris recently posted a press release about its new Kodak Moments marketing scheme. There was a time when Kodak “got” the point of the press release was to convey useful information, not dwell in a marketing-speak rathole. Kodak PR pros were literally the gold standard of the business; with this release, there wasn’t even a press contact person. As... Read More
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