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Content marketing for photographers Feature Marketing 

Content marketing for photographers

In today’s multichannel world, marketing and advertising take many forms. There’s social media, paid media, PR, blogging, blogging and so forth. Breaking this down further, you’ve also got multiple social-media platforms — Twitter, LinkedIn, Pinterest, Facebook, Instagram, YouTube. Snapchat — and business pages — Facebook, Yelp, Google Business — all clamoring for your attention. How in the world is a... Read More
Fujifilm announces global partnership agreement with Taylor Swift on its instax series’ promotion Marketing Press releases 

Fujifilm announces global partnership agreement with Taylor Swift on its instax series’ promotion

VALHALLA, N.Y., May 9, 2018 /PRNewswire/ — FUJIFILM Corporation has announced a global partnership and a global tour sponsorship with world-renowned singer, songwriter, musician, producer and 10-time GRAMMY award-winner Taylor Swift for its instax series of instant cameras. A sweeping promotional campaign for instax will be rolled out worldwide with Taylor’s participation, starting in summer 2018. Fujifilm’s instax series of instant... Read More
Mom365 Revolutionizes Newborn Photography Once Again with Launch of Unique, High-touch, High-tech Baby’s Keepsake Box Marketing Press releases 

Mom365 Revolutionizes Newborn Photography Once Again with Launch of Unique, High-touch, High-tech Baby’s Keepsake Box

Mom’s best day getting even better thanks to Mom365, the nation’s leading in-hospital newborn photography service ST. CHARLES, Mo., May 7, 2018 /PRNewswire/ — Mom365 introduces today Baby’s Keepsake Box, a personalized, glossy premium-cardboard case containing a mix of the company’s most-popular print and digital photography products in one convenient package. With this new-product launch, the company that pioneered in-hospital newborn... Read More
Print Refinery inspires the next photo specialty retail concept Marketing Sponsored post 

Print Refinery inspires the next photo specialty retail concept

At the IPI Member Network Conference last summer, we had the chance to talk to IPI’s Ron Mohney, executive director, and Brenda DiVincenzo, director of member success, about The Print Refinery. As regular readers know, the Print Refinery is a licensed branded retail solution for the photo specialty channel. IPI has monthly webinars to discuss the opportunity with potential members.... Read More
Light introduces “Depth Collective” for photojournalists Marketing 

Light introduces “Depth Collective” for photojournalists

Light, the maker of the computational photography camera, the Light L16, announced the Depth Collective, a program to financially support photojournalists using the Light L16 in their storytelling. The company notes the compact Light camera packs the power of a DSLR in a smaller, secure, Android-powered body.   “Our aim is to make it easier for these courageous truth-tellers to... Read More
Tamron USA Announces the Launch in 2018 of New VIP Club for Owners of Multiple Registered Tamron Lenses Marketing Press releases 

Tamron USA Announces the Launch in 2018 of New VIP Club for Owners of Multiple Registered Tamron Lenses

December 26, 2017, Commack, New York – Tamron USA announced the development of a new VIP Club for registered owners of multiple Tamron lenses. To be launched in 2018, the VIP Club will include select users who have registered their Tamron lenses through the company’s online warranty registration system since May 2011 through January 15, 2018 (certain exclusions apply, see... Read More
ScanMyPhoto’s Mitch Goldstone interviewed at Techcrunch podcast Marketing 

ScanMyPhoto’s Mitch Goldstone interviewed at Techcrunch podcast

Photo-industry PR master Mitch Goldstone of ScanMyPhotos scored another high-profile win with a lengthy interview on TechCrunch’s Technotopia podcast. Host John Biggs described the episode this way: “In this podcast I talk to Mitch about the future of photography, the miracle of digitization, and how many weird photos he’s seen flow by during the scanning process. He’s offering you all... Read More
DMB Represents: Scratch Beneath the Surface of the Newly Released Kodak Moments Project Marketing Press releases 

DMB Represents: Scratch Beneath the Surface of the Newly Released Kodak Moments Project

An Interview with Film Director David Birkett Shot over a period of six months by creative duo Photographer Martin Parr & Film Director David Birkitt, the new Kodak Moments Project pulls away the safety blanket of your average brand campaign and in turn explores a refreshed technique of advertising. Not only engaging the core values of Martin Parr’s renowned images of everyday... Read More
Kodak missed the point of the PR moment Marketing Opinion 

Kodak missed the point of the PR moment

Kodak Alaris recently posted a press release about its new Kodak Moments marketing scheme. There was a time when Kodak “got” the point of the press release was to convey useful information, not dwell in a marketing-speak rathole. Kodak PR pros were literally the gold standard of the business; with this release, there wasn’t even a press contact person. As... Read More
Sony’s Imaging PRO Support Organization Continues to Evolve to Meet Demands of Working Pros Marketing Press releases 

Sony’s Imaging PRO Support Organization Continues to Evolve to Meet Demands of Working Pros

Rapidly Expanding Service Platform adds 24/7 Call Center, Walk-in Locations and More NEW YORK, Sept. 12, 2017 /PRNewswire/ — Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced several updates related to its Sony Imaging PRO Support organization.  Sony’s organization to support working professional photographers and videographers now features a domestic... Read More
Mobile Photo Perspectives: Photo storage 4.0 – it’s deduplication, stupid! Marketing Opinion 

Mobile Photo Perspectives: Photo storage 4.0 – it’s deduplication, stupid!

In the first part of this two-installment piece, we reported on the following findings from our latest survey among 458 North American smartphone photographers: The median number of photos that consumers believe they take per month is remarkably similar to what it was 1.5 years ago – it is neither plummeting nor ballooning. Smartphone photography has matured.Even with ephemeral visual... Read More
“Shark Tank” judges harsh to printing app entrepreneurs, Flag Marketing Opinion 

“Shark Tank” judges harsh to printing app entrepreneurs, Flag

Photo printing apps have has a mixed result on ABC’s “Shark Tank”, the show where entrepreneurs pitch well-known venture capitalists known as “sharks”. Over eight seasons, the “sharks” have seen dozens of pitches and made selective investments. In 2014, the app GrooveBook not only secured a $150,000 investment from Kevin O’Leary and Mark Cuban, the business was soon acquired for... Read More
Walgreens Showing Mobile Apps Aren’t Just for Millennials Marketing 

Walgreens Showing Mobile Apps Aren’t Just for Millennials

June 27, 2017 01:01 PM Eastern Daylight Time DEERFIELD, Ill.–(BUSINESS WIRE)–The Walgreens mobile app, already one of the most popular retailer apps in the marketplace with tens of millions of users nationwide, has garnered a particularly robust following among older Americans — a demographic rarely associated with mobile app adoption. Walgreens data show more than 20 percent of its app... Read More
Retail Sales Remain Flat in May, according to National Retail Federation Marketing Press releases 

Retail Sales Remain Flat in May, according to National Retail Federation

WASHINGTON – Retail sales in May were essentially unchanged on a seasonally adjusted basis after an upwardly revised gain of 0.6 percent, according to calculations released today by the National Retail Federation. In May, sales were 5.3 percent above the year-ago level on an unadjusted basis and increased four percent on a 3-month moving average year-over-year. The numbers exclude automobiles, gasoline... Read More
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