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albelli-Photobox Group rebrands as Storio, names new CEO Marketing News 

albelli-Photobox Group rebrands as Storio, names new CEO

albelli-Photobox Group, parent company to Photobox UK and Bonusprint announced its rebranding into Storio group. The European maker of personalized photo products has consolidated revenues of more than EUR 340 million and more than 11 million customers. At the same time, the company announced a successor to outgoing CEO, Tristan Money, who led the company for nine years. The announcement... Read More
Maximizing your Google Ads impact with Dimitri Smirnov, Big Life Marketing Marketing Podcasts 

Maximizing your Google Ads impact with Dimitri Smirnov, Big Life Marketing

Unlock the secrets to maximize the impact of Google Ads with insights from Dimitri Smirnov, CEO of Big Life Marketing. In this interview with Gary Pageau of the Dead Pixels Society, Smirnov reveals how to make each ad dollar work harder, and why your business should leverage Google’s extensive reach, especially in the photo imaging industry. Venture deeper into digital marketing as... Read More
Shifting Paradigms in Photo Prints and Advertising with Frintz’s Bill Testa Marketing Podcasts 

Shifting Paradigms in Photo Prints and Advertising with Frintz’s Bill Testa

Learn more about the intersection of photo printing and direct-response advertising as Gary Pageau of the Dead Pixels Society as he interviews  Bill Testa, the mastermind behind the new free photo-printing app, Frintz.  Moving away from his three-decade tenure in the printing industry, Testa has crafted an innovative platform where free, high-quality photos meet targeted advertising. Frintz is a fresh approach to consumer engagement and brand... Read More
JCPenney announces free professional headshots Marketing 

JCPenney announces free professional headshots

JCPenney, through its partner, the Shutterfly division JCPenney Portraits by Lifetouch, is once again offering free professional headshots through its Snapshot for Success program, for the first 3,000 customers who sign before Feb 7. “At JCPenney, we are committed to serving America’s diverse, working families. Snapshot for Success is one way we’re standing with our communities to help make the... Read More
Exploring Mobile-First Design, AI, and Photography with Zenfolio’s Keith Barraclough Marketing News Podcasts 

Exploring Mobile-First Design, AI, and Photography with Zenfolio’s Keith Barraclough

In this episode of the Dead Pixels Society podcast, Gary Pageau talks again with Keith Barraclough, CTO and CPO of Zenfolio, a comprehensive business solution tailored for photographers, complete with beautiful galleries, CRM, and campaign management capabilities. Barraclough describes Zenfolio’s pivotal role of mobile-first design and how AI is revolutionizing workflows for photographers. Barraclough describes the company solutions AI brings, from showcasing mobile device products to providing... Read More
Celebrity photo greeting cards get media attention Marketing News 

Celebrity photo greeting cards get media attention

Holiday greetings never went out of style but now the products are getting some high-wattage partnerships. As previously reported, Shutterfly brought back reality TV star Kris Jenner for a second year as a celebrity spokesperson. High-profile consumer media like The Daily Mail covered the promotion as if it were news.     Minted, the premium design marketplace for holiday cards... Read More
The Power of Differentiation and Audacious Leadership with Roy Osing Marketing 

The Power of Differentiation and Audacious Leadership with Roy Osing

Are you ready to challenge the status quo and dare to be different in business?  Gary Pageau of the Dead Pixels Society sits down with Roy Osing, a seasoned entrepreneur who’s trailblazed his way through the Canadian telecom industry, establishing a multi-billion dollar company from scratch over the span of 40 years. Osing’s mantra – “be different or be dead” – has been the backbone... Read More
Kodak Moments highlights power of printed pictures in new videos Marketing 

Kodak Moments highlights power of printed pictures in new videos

Kodak Moments has launched a series of videos centered around the value of displaying printed photos in the home. The “Let Your Home Tell Your Story” series of videos features vignettes of how printed photos displayed in the home cam make special moments last longer. The subjects range from a pair of best friends getting matching tattoos to a father... Read More
Applying LEAN Techniques to Creative Businesses with Stuart MacDonald Marketing News Podcasts 

Applying LEAN Techniques to Creative Businesses with Stuart MacDonald

What if the strategy for eliminating waste and enhancing efficiency from the corporate world could be applied to magic? Join us for a spellbinding conversation with Stuart MacDonald, a one-of-a-kind magician turned entrepreneur who dared to do just that. MacDonald, whose career spans from touring as a magician to running a haunted house, to entering the corporate world and filming... Read More
Fujifilm UK unveils “PHOTO by Fujifilm” brand for high-street partners Marketing News 

Fujifilm UK unveils “PHOTO by Fujifilm” brand for high-street partners

Fujifilm UK has unveiled a brand refresh to its photo printing services with the launch of PHOTO by Fujifilm across its 150 independent retail partners in the United Kingdom and Ireland, according to Retail Times. Each of its independent partners – which exclusively stock Fujifilm photo printing services – will be provided with new brand guidelines and a fresh new exterior to... Read More
Mastering the Power of Visual Narratives, with Caroline Petersen Marketing Podcasts 

Mastering the Power of Visual Narratives, with Caroline Petersen

Ever wondered how visual storytelling can capture your audience’s attention in an impactful way? Caroline Petersen, the creative force behind Gallery Design Studio and eShelf, joins Gary Pageau of the Dead Pixels Society to demonstrate the intricacies of this form of marketing. She delves into the power of visual storytelling – a captivating sequence of events that can connect with customers both emotionally and informatively. Filled with... Read More
Shutterfly brings back Kris Jenner for holiday sales campaign Marketing 

Shutterfly brings back Kris Jenner for holiday sales campaign

Leading personalized products company Shutterfly has again tapped celebrity Kris Jenner as its holiday promotions spokesperson. According to a MediaPost interview by Sarah Mahoney with Shutterfly’s new CMO Bree Casart, the 67-year-old Jenner is a good spokesperson to reach younger consumers. In the new campaign, which is running on Facebook, YouTube, X (formerly Twitter) and Pinterest, features a cozy living... Read More
Ad-driven free-print service Frintz announces 14 partners Marketing News 

Ad-driven free-print service Frintz announces 14 partners

Advertising-driven free print service Frintz announces 14 strategic partnerships, including Phoenix Brands, Conquer Ninja Gyms, Pantheon, Sky Zone, California Music Hall of Fame, KeyBank, First Priority of America, Canon, Fuji, SUNY, Special Olympics, David’s Refuge, Print Releaf, and K&M. Frintz, which offers a unique blend of photography and innovative advertising, delivers free prints from consumer’s phones to their home mailboxes... Read More
Strategies for Business Success: Insights from Beate Chelette Marketing Podcasts 

Strategies for Business Success: Insights from Beate Chelette

Ever wonder how you can take your business from good to great? In this week’s episode, Gary Pageau of the Dead  Pixels Society is joined by Beate Chelette. She shares her remarkable journey from Elle Magazine photo editor to distinguished business owner. Listen as Chelette explains how she skillfully navigated the changing landscape of the photography market, identifying early signs of... Read More
Digital Content and Marketing ROI Decoded with Sara Nay, Duct Tape Marketing Marketing Podcasts 

Digital Content and Marketing ROI Decoded with Sara Nay, Duct Tape Marketing

Ready to streamline your marketing and avoid shiny distractions? Our guest, Sara Nay, COO of Duct Tape Marketing and founder of Spark Lab Consulting, shares her knowledge, adding layers of insight on how to make your small business marketing more effective, with Gary Pageau of the Dead Pixels Society. Nay takes us through the history of Duct Tape Marketing, their systematic approach, and the Marketing Hourglass concept... Read More