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NRF 2018 Retail’s Big Show & EXPO

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01/14/18 - 01/16/18 All day
Jacob K. Javits Center
Address: 655 W 34th St, New York, NY 10001, USA

NRF 2018 dives into the overarching theme of “retail transformation,” addressing an opportunity for the industry to look at bold new directions in competing and succeeding amid a constantly changing market.

Sessions will address transformation across four key elements:


  • Successful use of artificial intelligence (AI)
  • New strategies for augmented, virtual and mixed reality (AR, VR, MR respectively)
  • The impact of voice command (the new “contactless” user interface)
  • Best-in-class lessons for chat or conversational commerce
  • Advances in internet of things (IoT)
  • Bringing cutting-edge digital technologies instore
  • Implications of subscription services on product “ownership” (the “Uberization” of retail)
  • Mastering last-mile delivery
  • Advantages and challenges of visual search

Business performance and growth

  • Drive new customer acquisitions
  • Improve store and online traffic
  • Foster conversions (consumers buying stuff)
  • Encourage repeat visits and loyalty
  • Create advocacy, word-of-mouth and general customer fandom


  • Keep pace with customer evolution
  • Understand the total landscape of current and future competitive threats
  • Maintain an open, constantly learning culture

Partnerships and collaborations

  • Explore emerging relationships between retailers and digital powerhouses who are redefining the overall operating and economic models in the retail environment
  • Show advantages in broadening consumer touchpoints across and ecosystem of partners and leverage ensuing data for a more complete view of the consumer
  • Illustrate hidden opportunities existing between unlikely company pairings
  • Provide inspiration and out-of-the-box thinking in searching for the best collaborative partnerships

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