Industry veteran outlines MailPix success strategy
HUNTINGTON BEACH, Calif. (PRWEB) November 07, 2017 – MailPix, the photo-printing, canvas and gifting site, announced Fred H. Lerner, founder and CEO, was featured on the Datacrushers website in its latest client interview series. Datacrushers is a leading provider of cart abandonment and other ecommerce optimization technologies.
In the article, Lerner shared the path to MailPix success has been focusing on customer service and keeping current with industry trends: “My advice for e-commerce is to shop your competition. Understand what your competition is doing correctly. Understand the good, the bad, and the ugly of competitors. If you think you can do it faster, better, or cheaper than your competition, then you have a business model.”
He added MailPix is well-positioned for a successful fourth quarter.
“The photography industry, like many others, is very Q4 centric,” said Lerner. “Q4 is gift giving time. Black Friday and Cyber Monday are the two peak days of Q4 – and our marketing team has been preparing for 3-4 months on email campaigns, and working with various people and companies like Datacrushers, in order to get everyone geared up. We have our advertising and marketing ready to go.”
MailPix.com is the pre-eminent site for printing photos instantly at thousands of retailers from phone app or PC and also offers convenient mail-to-home. MailPix preserves photo memories as photo books, canvas, prints, cards, enlargements and other photo gift products. The service is seamlessly integrated to print photos from any phone, device or computer. MailPix offices are located in Huntington Beach, Calif.
Fred H. Lerner is the founder and CEO of MailPix, his latest startup. He previously founded Ritz Interactive, which included RitzCamera.com, WolfCamera.com and others. Fred also founded two imaging companies which were acquired by Kodak and became the CEO of Kodak Processing Labs. He is a United Nations’ Hall of Fame recipient from the International Photographic Council and Past President of the Photo Marketing Association International.
Peter Tahmin, co-founder and COO of MailPix, was the former vice president at Ritz Camera & Image and co-founder, senior vice president and COO of the Ritz Interactive e-commerce network, which included RitzCamera.com, WolfCamera.com, BoatersWorld.com and others. He brings more than 20 years of e-commerce experience and a lifetime of imaging industry experience to MailPix.