The expansion of photokina with new areas of imaging is increasingly taking shape. With the smartphone manufacturer Honor, one of the most innovative and fastest growing companies of the mobile industry has confirmed its participation. As an exhibitor and partner of the Mobile Imaging Lounge in hall 5.1, Honor will present current models and will demonstrate the usability of the most innovative AI function in workshops.
“We have always stressed that the mobile segment will be essential for photokina in future. The camera technology in smartphones has achieved an astonishing standard and is therefore a boon for the entire imaging industry. We are very pleased that Honor, one of the technology leaders from this segment, will present its products and innovations in the context of photokina”, explains Christoph Werner, Vice President Koelnmesse.
“We have consciously decided in favour of exhibiting at photokina, because we see the right environment here for presenting our high degree of imaging competence and innovation to an international public”, according to Marco Eberlein, General Manager Honor Germany. “At the same time, it makes it possible for us to allow fans of photography to test a fully new technology, to receive direct feedback and to be able to even better address the needs of our community in future.”
Effective immediately, Honor defines the benchmark for mobile AI photography with the new Honor 10. With the new product of the AI industries, namely semantic image division, various objects are categorised in a photo and optimally represented accordingly. If, for example, your best friend is photographed on vacation in front of the Grand Canyon in the bright sunshine, Honor 10 recognises the objects “Person”, “Landscape” and “Sky” thanks to AI. These objects are then optimised individually and subsequently recomposed to create an excellent photo.
For many customers, the camera function is decisive for the purchase of a new smartphone. The manufacturers of mobile end devices are accordingly increasingly using the technology as a feature for differentiation. The speed of innovation in the industry is correspondingly high.
Honor is a young and innovative smartphone brand, the largest smartphone community in the world, the leading e-commerce brand in Germany and known for its products with unbeatable value for money. The brand particularly focuses on a young target group and, in addition to hardware, offers its fans a community with exclusive events, experiences and a platform for exchange. In 2017, the company announced its intention to develop Honor into one of the world’s top three smartphone brands within five years.
Koelnmesse – Global Competence in Digital Media, Entertainment and Mobility:
Koelnmesse is an international leader in organising trade fairs in the Digital Media, Entertainment and Mobility segments. Trade fairs like photokina, dmexco, gamescom, INTERMOT and THE TIRE COLOGNE are established as leading international trade fairs and are being expanded by future-oriented formats like DIGILITY. Koelnmesse not only organises trade fairs in these areas in Cologne, but also in other growth markets like, for example, China, Singapore and Thailand, which have different areas of focus and content. These global activities offer customers of Koelnmesse tailor-made events in different markets, which guarantee sustainable and international business.