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Bloomberg estimates Instagram is worth more than $100 billion News 

Bloomberg estimates Instagram is worth more than $100 billion

Bloomberg Intelligence estimates Facebook has done well with its 2012 billion-dollar purchase of Instagram. If the photo-sharing service were its own company, Bloomberg Intelligence analyst Jitendra Waral estimates Instagram would be worth $100 billion, a 100X return on its $1 billion purchase. Earlier this week, Instagram surpassed 100 million users and is on pace to double that in five years.... Read More
Instagram reaches a billion users, launches IGTV New Products News Opinion 

Instagram reaches a billion users, launches IGTV

Instagram announced the app has reached 1 billion users, a mere eight years after launch and six years after its 2012 acquisition by Facebook. Facebook now has four platforms in the billion-plus users club: Facebook (2.2 billion), Messenger (1.3 billion), Whatsapp (1.5 billion) and now Instagram. In other Insta-news, the company also introduced a new app for creating and showing long-form,... Read More
Ty Ahmad-Taylor appointed to GoPro’s Board of Directors People on the Move Press releases 

Ty Ahmad-Taylor appointed to GoPro’s Board of Directors

SAN MATEO, Calif., June 19, 2018 /PRNewswire/ — GoPro, Inc. (NASDAQ: GPRO) today announced that Ty Ahmad-Taylor, Vice President of Product Marketing at Facebook, has joined GoPro’s Board of Directors. Mr. Ahmad-Taylor brings decades of experience in the media and consumer electronics industries, playing leadership roles in organizations of all sizes, from small ventures to publicly traded companies. Mr. Ahmad-Taylor’s appointment... Read More
Content marketing for photographers Feature Marketing 

Content marketing for photographers

In today’s multichannel world, marketing and advertising take many forms. There’s social media, paid media, PR, blogging, blogging and so forth. Breaking this down further, you’ve also got multiple social-media platforms — Twitter, LinkedIn, Pinterest, Facebook, Instagram, YouTube. Snapchat — and business pages — Facebook, Yelp, Google Business — all clamoring for your attention. How in the world is a... Read More
Analysis: What is up with Snap? Opinion 

Analysis: What is up with Snap?

Snap, the company, is an enigma. The company’s AR-powered social network/camera app is a phenomenon, yet the company itself isn’t turning heads. According to CNBC, Snap is laying off 100 engineers, accounting for 10 percent of the team. Not a great sign for an innovation-driven company. Previously, Snap has had layoffs in marketing, recruitment and content divisions. The news comes... Read More
Move over Snap: Facebook is the camera company to beat  Earnings reports Opinion 

Move over Snap: Facebook is the camera company to beat 

From Hans Hartman’s weekly Mobile Photo Perspectives insights. It’s the platform, stupid Just as the world finally figured out why Snap relabeled itself as a camera company, last week Facebook proclaimed it’s not just a camera company, it’s a camera company built on the world’s ambitious augmented reality platform. Let’s add some perspectives to their F8 announcements: Recently, Facebook has... Read More
Facebook Head of Immersive Media Eric Cheng to share insights on the VR revolution at Mobile Photo Connect conference Events Market research Press releases 

Facebook Head of Immersive Media Eric Cheng to share insights on the VR revolution at Mobile Photo Connect conference

FOR IMMEDIATE RELEASE CONTACT: Hans Hartman hans@suite48A.com October 11, 2016 Under the heading of “Pushing the photo and video boundaries,” Eric Cheng, Facebook’s Head of Immersive Media, will discuss his endeavors in VR and other transformative imaging technologies – including drone and light field photography – in a special fireside chat session at Mobile Photo Connect. The world’s premier conference... Read More
IPOs can stifle innovation, according to Stanford study Market research 

IPOs can stifle innovation, according to Stanford study

We’ve all seen it a dozen times. Ground-breaking creative company files an IPO, then stagnates. Pick your example: Pets.com, Zynga, Facebook, Groupon, Pandora, etc. Having a popular service or clever marketing gimmick doesn’t necessarily translate into stock-market success. But according to an article in BusinessWeek, an IPO can also have a chilling effect on innovation. “Companies that succeed in going... Read More
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