Making Light of Silicon Valley photography aspirations

Every few years, some technology-driven company makes a splash, proclaiming their revolutionary new product will change photography. Silicon Valley media falls over themselves covering the technology, usually without much critical thought. Think Foveon, which was supposed to replace image sensors, or Lytro, whose “light-field” cameras were going to revolutionize picture-taking. Today, the Foveon X3 sensor is found in niche Sigma... Read More