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Tamron Americas announces up to $200 instant savings for the holidays Promotions 

Tamron Americas announces up to $200 instant savings for the holidays

Tamron Americas announces its Holiday Instant Savings promotion through Jan. 1 for U.S. customers on 15 lenses designed for Sony and FUJIFILM mirrorless cameras and Canon and Nikon DSLRs. Purchasers of the 11-20mm, 17-28mm, 17-70mm, 18-300mm, 28-75mm G2, 28-200mm, 70-180mm, 70-300mm, 150-500mm, 20mm, 24mm and 35mm for Sony E-Mount mirrorless, the 18-300mm for FUJIFILM X-Mount mirrorless, and the 18-400mm, SP... Read More
Panasonic announces compact LUMIX S 35mm F1.8 (S-S35) New Products 

Panasonic announces compact LUMIX S 35mm F1.8 (S-S35)

Panasonic introduced a new large-aperture wide fixed focal length lens, the LUMIX S 35mm F1.8 (S-S35), as the fourth addition to the series of four F1.8 large-aperture lenses based on the L-Mount system. A total of four F1.8 fixed focal length lenses from the LUMIX S Series including 85mm(S-S85), 50mm(S-S50), 24mm(S-S24), and the new 35mm(S-S35) lens feature a common size... Read More
ProMaster releases Achromatic Close-Up lenses New Products 

ProMaster releases Achromatic Close-Up lenses

ProMaster announces a new lineup of Achromatic Close-Up Lenses. These precision-engineered diopters screw onto the front of a lens, like a filter, allowing the lens to focus closer. Each Achromatic Close-Up Lens delivers extreme edge-to-edge sharpness, which is especially important when photographing flat objects. The two-element design provides excellent control of chromatic aberration, a common problem when using a cheap,... Read More
Canon provides EOS R5 details, debuts cinema camera and two lenses New Products News Updates 

Canon provides EOS R5 details, debuts cinema camera and two lenses

Canon U.S.A. made a series of product announcements today, leading off with more teasers of the previously announced Canon EOS 5R full-frame mirrorless camera. The new details include: 8K RAW internal video recording up to 29.97 fps 8K internal video recording up to 29.97 fps in 4:2:2 10-bit Canon Log (H.265)/4:2:2 10-bit HDR PQ (H.265). 4K internal video recording up to 119.88 fps in... Read More
Leica Camera debuts three lenses for the Leica M-System New Products 

Leica Camera debuts three lenses for the Leica M-System

Leica Camera AG introduced three lenses for the Leica M-System: the silver anodized APO-Summicron-M 75 f/2 ASPH., the limited-edition Summicron-M 28 f/2 ASPH. and APO-Summicron-M 90 f/2 ASPH. in an olive green “Safari” finish. The technical specifications of the three new lenses are identical to those of their serially produced counterparts. All three lenses are available from the end of... Read More
Ricoh announces the HD PENTAX-D FA 70-210mmF4ED SDM WR zoom lens New Products 

Ricoh announces the HD PENTAX-D FA 70-210mmF4ED SDM WR zoom lens

Ricoh Imaging Americas Corp. announced the HD PENTAX-D FA 70-210mmF4ED SDM WR zoom lens for use with PENTAX K-mount digital SLR cameras. This high-performance telephoto zoom lens features a compact, lightweight body with a weather-resistant construction for portability in a variety of outdoor applications. This $1,095 lens is ideal for active field photography in a wide range of outdoor applications... Read More
Kenko Tokina releases atx-m 85mm f/1.8 FE lens New Products 

Kenko Tokina releases atx-m 85mm f/1.8 FE lens

Kenko Tokina is releasing the $499 Tokina atx-m 85mm f/1.8 FE lens for full-frame Sony E-mount mirrorless cameras. The lens is the debut lens for Tokina’s atx-m series of mirrorless lenses for multiple mounts and sensor formats. The atx-m 85mm f1.8 FE lens features a clean design with high-quality optics housed in a beautifully anodized, semi-satin black metal lens barrel,... Read More
Nikon debuts Nikon D780 DSLR, two lenses, CoolPix 9500 Events New Products 

Nikon debuts Nikon D780 DSLR, two lenses, CoolPix 9500

Nikon Inc. unveiled the D780 FX-format DSLR, an update to the D750. While the D780 retains the rugged reliability of its predecessor, the camera has been turbocharged with Nikon’s latest EXPEED 6 processor, touch operability, advanced autofocus capabilities, extensive video features, a valuable assortment of in-camera creative options and much more, the company says. “The Nikon D780 is not only... Read More
Canon announces development of EOS-1D X Mark III, adds two RF lenses New Products News 

Canon announces development of EOS-1D X Mark III, adds two RF lenses

Canon U.S.A. Inc. announced its parent company, Canon Inc. is developing the Canon EOS-1D X Mark III DSLR camera, the successor to the EOS-1D X Mark II and will be aimed at sports and wildlife markets. “The innovations put forth by the new EOS-1D X Mark III will set the new standard for professional DSLR cameras and further cement Canon’s commitment... Read More
Kenko Tokina announces ATX-i 11-16mm F2.8 CF lens New Products Press releases 

Kenko Tokina announces ATX-i 11-16mm F2.8 CF lens

EW ATX-i Series from Tokina updates the Best-Selling super wide-angle lens for crop-sensor DSLR cameras from Canon and Nikon. HUNTINGTON BEACH, CALIF. (PRWEB) OCTOBER 17, 2019 – Kenko Tokina, Japan’s leading manufacturer of premium camera accessories, is releasing the Tokina ATX-i 11-16mm F2.8 CF super wide-angle zoom lens for crop-sensor DSLR cameras from Nikon and Canon. Distributed in the US... Read More
Nikon releases the NIKKOR Z 24mm f/1.8 S New Products Press releases 

Nikon releases the NIKKOR Z 24mm f/1.8 S

The Versatile NIKKOR Z 24mm f/1.8 S Delivers Superior Optical Performance, Equipping Nikon Z Series Creators with an Incredibly Sharp, High-Resolution Lens to Explore Wide-Angle Perspectives MELVILLE, NY (September 4, 2019) – Today, Nikon Inc. announced the fast, wide-angle NIKKOR Z 24mm f/1.8 S, the latest addition to the ever-expanding NIKKOR Z lineup of lenses. The 24mm f/1.8 S is... Read More
Canon U.S.A. announces RF 85mm F1.2 L USM New Products Press releases 

Canon U.S.A. announces RF 85mm F1.2 L USM

The New L-Series Lens is Canon’s First RF Lens to Feature Blue Spectrum Refractive Optics Helping to Greatly Reduce Chromatic Aberration MELVILLE, N.Y., May 8, 2019 /PRNewswire/ — Continuing the company’s commitment to providing photographers with core focal-length lenses for the EOS R Full-Frame mirrorless camera system, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the RF 85mm F1.2 L USM... Read More
ZY Optics releases the Mitakon Speedmaster 50mm f/0.95 mark III New Products Press releases 

ZY Optics releases the Mitakon Speedmaster 50mm f/0.95 mark III

Shenyang China, Apr 17, 2019 – Zhongyi Optics (ZY Optics) have released the new Mitakon Speedmaster 50mm f/0.95 version III for full frame Sony E, Nikon Z and Canon RF cameras. Offering a natural 50mm perspective along with an ultra-fast f/0.95 maximum aperture, the Mitakon 50mm f/0.95 is a compact prime characterized by its bright f/0.95 aperture to suit working... Read More