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Panasonic debuts compact LUMIX S 28-200mm F4-7.1 MACRO O.I.S. (lens New Products 

Panasonic debuts compact LUMIX S 28-200mm F4-7.1 MACRO O.I.S. (lens

Panasonic introduced the LUMIX S 28-200mm F4-7.1 MACRO O.I.S. (S-R28200) lens based on the L-Mount system standard. Designed with meticulous attention to detail in optics and mechanics, the new LUMIX S 28-200mm is a small and light long-zoom lens, with a total length of 93.4mm (3.67 inches) and mass of approximately 413 g. (14.57 oz). The first wide-to-tele zoom for... Read More
Panasonic debuts LUMIX S-E100 small and light medium-telephoto fixed focal length macro lens New Products 

Panasonic debuts LUMIX S-E100 small and light medium-telephoto fixed focal length macro lens

Panasonic announced the LUMIX S 100mm F2.8 MACRO (S-E100) L-mount lens, with a new optical design and a newly developed Dual Phase linear motor. The company claims the S-E100 is the world’s smallest and lightest medium-telephoto fixed focal length macro lens, weighing approximately 298 grams. The LUMIX S-E100 lens will be available at channel partners at the end of January... Read More
Panasonic launches LUMIX G9II, first G-series with PDAF News 

Panasonic launches LUMIX G9II, first G-series with PDAF

Panasonic launched the LUMIX G9II digital mirrorless camera, equipped with a new 25.2-megapixel Live MOS sensor and Phase Detection Auto-Focus (PDAF) technology. The LUMIX G9II is the first camera in the Micro Four Thirds LUMIX G Series with PDAF. Panasonic also debuted H-ES35100 and H-RSA100400 interchangeable lenses and LEICA DG VARIO-ELMARIT 35-100mm/F2.8/POWER O.I.S., plus a new teleconverter-compatible LEICA DG Lens.... Read More
Wooden Camera releases line of kits for the Panasonic DC-GH6 New Products 

Wooden Camera releases line of kits for the Panasonic DC-GH6

Wooden Camera, a designer and manufacturer of solutions for digital motion-picture cameras, announced a new collection of custom kits for the Panasonic DC-GH6. Wooden Camera’s customized GH6 kits are designed to give users the most solid yet flexible cage setups for their camera system. The kits are available in Base or Advanced options, with additional accessories available for purchase à... Read More
Panasonic announces LUMIX S5II and S5IIX New Products 

Panasonic announces LUMIX S5II and S5IIX

At CES 2023, Panasonic announced two hybrid full-frame mirrorless cameras, the LUMIX S5II and S5IIX. The LUMIX S5II and S5IIX are the first LUMIX mirrorless cameras to utilize Phase Detection Auto-Focus (PDAF) thanks to a newly developed 24.2-megapixel 35mm full-frame CMOS sensor and a new imaging engine. The LUMIX S5II is $1,999.99 and will be available in January 2023. The LUMIX S5IIX is $2,199.99 and... Read More
Leica Camera AG, Panasonic sign collaboration agreement News 

Leica Camera AG, Panasonic sign collaboration agreement

Panasonic Entertainment & Communication Corp., Osaka, Japan, and Leica Camera AG, Wetzlar, Germany, reached an agreement for a new comprehensive business alliance. Both companies agreed to increasingly bundle their core competencies and to develop new technologies and solutions resulting from this collaboration under the name of “L² Technology ” (L squared Technology) which symbolically uses the two „L“ of “... Read More
Panasonic introduces a LEICA DG SUMMILUX 9mm F1.7 MFT lens New Products 

Panasonic introduces a LEICA DG SUMMILUX 9mm F1.7 MFT lens

Panasonic announced a new large-aperture ultra-wide fixed focal length lens, the LEICA DG SUMMILUX 9mm F1.7 (35mm camera equivalent: 18mm) for the LUMIX G Series based on the Micro Four Thirds standard. The LEICA DG SUMMILUX 9mm F1.7 will be available at valued channel partners for $499.99 in late July. The LEICA DG SUMMILUX 9mm (H-X09) is an ultra-wide-angle lens with a... Read More
Panasonic releases firmware update for LUMIX GH5 II New Products Updates 

Panasonic releases firmware update for LUMIX GH5 II

Panasonic released a firmware update Ver.1.1 for the LUMIX GH5 II, avalabile at 8:00 pm EST on Nov.29, 2021. With this update, the GH5 II hybrid mirrorless camera will have improvised high-quality video streaming, the company said, adding it complies with RTP/RTSP streaming via wired LAN and via USB tethering to support maximum 4K high resolution livestreaming for both indoor and outdoor use. Details:... Read More
Panasonic announces compact LUMIX S 35mm F1.8 (S-S35) New Products 

Panasonic announces compact LUMIX S 35mm F1.8 (S-S35)

Panasonic introduced a new large-aperture wide fixed focal length lens, the LUMIX S 35mm F1.8 (S-S35), as the fourth addition to the series of four F1.8 large-aperture lenses based on the L-Mount system. A total of four F1.8 fixed focal length lenses from the LUMIX S Series including 85mm(S-S85), 50mm(S-S50), 24mm(S-S24), and the new 35mm(S-S35) lens feature a common size... Read More
Panasonic announces box-style LUMIX BS1H full-frame mirrorless cinema camera News 

Panasonic announces box-style LUMIX BS1H full-frame mirrorless cinema camera

Panasonic announced the release of the new full-frame box-style LUMIX Digital Single Lens Mirrorless Camera, the DC-BS1H, which the company says “combines the cinema-quality video performance of the LUMIX S1H with an easy-to-deploy box-style profile.” The LUMIX BS1H accommodates a 24-megapixel full-frame sensor with Dual Native ISO technology and includes features such as 6K full-area high-resolution recording, impressive bokeh, excellent... Read More
Analysis: A stark future for photo trade shows Events Feature Opinion 

Analysis: A stark future for photo trade shows

The announcement this week of the cancellation of PhotoPlus Expo – coupled with last week’s cancellation of PRINTING United – brings to a head the ongoing concern of the future of the trade show format. After missing two consecutive years, it will be interesting to see in what form PhotoPlus returns in 2022. Up until cancellation, the show was still... Read More
Panasonic developing LUMIX GH6 camera for later this year, updates GH5 News 

Panasonic developing LUMIX GH6 camera for later this year, updates GH5

Panasonic announced it is developing a new flagship Micro Four Thirds camera, LUMIX GH6, featuring a new image processor, by the end of 2021. The company said the LUMIX GH6 will have a high-speed sensor and Venus Engine image processor, providing 4:2:2 10-bit DCI 4K/60p recording capability and a 10-bit 4K 120p High Frame Rate (HFR) and Variable Frame Rate... Read More
LUMIX names three Hollywood creators as brand ambassadors News 

LUMIX names three Hollywood creators as brand ambassadors

Panasonic announced directors of photography (DP), Alicia Robbins, Emily Skye and Carissa Dorson as LUMIX brand ambassadors. The three will represent the brand as the choice for producers of popular television series and artistic films. Robbins, a DP in popular television and film, and the first female cinematographer to shoot a Shondaland series, currently is lead DP on “Grey’s Anatomy” season 17.... Read More
Panasonic debuts LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. New Products 

Panasonic debuts LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S.

Panasonic introduced the interchangeable telephoto zoom lens, the LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. (S-R70300), based on the L-Mount system. The LUMIX S 70-300mm boasts high-speed, high-precision AF and Dual Image Stabilizer (IS) for use in a wide-range of situations including sports, animals, portraits and vehicles, the company said. The lens is constructed of 17 lens elements in 11 groups,... Read More