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Ricoh debuts the PENTAX KF DSLR News 

Ricoh debuts the PENTAX KF DSLR

Ricoh Imaging Americas Corp. announced the sub-$1,000, mid-range PENTAX KF DSLR camera. This compact, dustproof and weather-resistant camera, optimized for all types of outdoor photography, provides a host of advanced, user-friendly features including a bright optical viewfinder, one of the benefits of DSLR shooting. The PENTAX KF DSLR will be available starting in late November 2022 at www.us.ricoh-imaging.com as well as at Ricoh Imaging-authorized... Read More
Ricoh announces HD PENTAX-D FA MACRO 100mm F2.8ED AW Lens New Products 

Ricoh announces HD PENTAX-D FA MACRO 100mm F2.8ED AW Lens

Ricoh Imaging Americas Corp. announced the HD PENTAX-D FA MACRO 100mm F2.8ED AW lens, which is the first PENTAX macro lens to feature All Weather (AW) dustproof, weather-resistant construction. Incorporating a new optical design developed using the latest optical design technologies, the lens optimizes image resolution and contrast, even at open aperture, and delivers clear high-quality images, the company said.... Read More
Ricoh debuts PENTAX O-GPS2 GPS unit for DSLRs New Products 

Ricoh debuts PENTAX O-GPS2 GPS unit for DSLRs

Ricoh Imaging Americas Corp. announced the PENTAX O-GPS2, a GPS unit designed for use with PENTAX digital SLR cameras. A successor to the PENTAX O-GPS1, the PENTAX O-GPS2 provides more reliable and higher-precision positioning data gathered from GPS in the United States, QZSS in Japan, GLONASS and Galileo. When mounted on a compatible PENTAX digital SLR camera body, the PENTAX... Read More
Ricoh announces Pentax Jupiter series of binoculars New Products 

Ricoh announces Pentax Jupiter series of binoculars

Ricoh Imaging Americas Corp. announced the PENTAX JUPITER series of porro-prism binoculars. The four models in the new series feature large-aperture objective lenses, with a choice of magnifications ranging from 8x to 16x. The PENTAX JUPITER series binoculars are designed for comfortable viewing, even for first-time binocular users. The series includes models with magnifications of 8×40, 10×50, 12×50 and 16×50.... Read More
Ricoh moves to direct camera sales in Japan News 

Ricoh moves to direct camera sales in Japan

Ricoh Imaging Co., Ltd. released a statement where Ricoh Imaging’s President and CEO, Noboru Akabane, addressed the market challenges faced by the camera company and how outlined the restructuring of its business operations, including incorporating a more direct-to-consumer approach in the home market: “We will shift from a sales method centered on the distribution network via retail stores to sales via the... Read More
Ricoh announces HD PENTAX-D FA 21mm F2.4ED Limited DC WR Lens News 

Ricoh announces HD PENTAX-D FA 21mm F2.4ED Limited DC WR Lens

Ricoh Imaging Americas Corp. announced the HD PENTAX-D FA 21mm F2.4ED Limited DC WR lens. Designed for use with PENTAX K- mount, full-frame digital SLR cameras, the ultra-wide-angle, fixed-focal-length lens provides a focal length equivalent to 32mm in the 35mm format when used with PENTAX APS-C cameras. The HD PENTAX-D FA 21mm F2.4ED Limited DC WR lens features durable, weather-resistant... Read More
Ricoh announces PENTAX K-3 Mark III flagship DSLR camera New Products 

Ricoh announces PENTAX K-3 Mark III flagship DSLR camera

Ricoh Imaging Americas Corp. announced the PENTAX K-3 Mark III, the flagship model in its APS-C format digital SLR camera series. The PENTAX K-3 Mark III incorporates a back-illuminated CMOS image sensor with approximately 25.73 effective megapixels. A newly developed, high-performance PRIME V imaging engine and new-generation accelerator unit delivers well-defined images with minimal noise, while retaining high-resolution reproduction at all... Read More
Ricoh announces three HD PENTAX-FA limited edition prime lenses News 

Ricoh announces three HD PENTAX-FA limited edition prime lenses

Ricoh Imaging Americas Corp. announced three HD PENTAX-FA Limited interchangeable prime lenses for PENTAX K-mount SLR cameras. They feature the latest HD coating and a round-shaped diaphragm for a natural bokeh effect. All three lenses are available black or silver and feature the distinguished qualities of the HD FA Limited Lens series including outstanding description of texture, fine reproduction of... Read More
Ricoh announces Silver Edition of PENTAX K-1 Mark II, plus three HD PENTAX-D FA Silver Edition lenses New Products Promotions 

Ricoh announces Silver Edition of PENTAX K-1 Mark II, plus three HD PENTAX-D FA Silver Edition lenses

Ricoh Imaging Americas Corp. announced the PENTAX K-1 Mark II Silver Edition, a limited-edition silver-colored version of its flagship DSLR. Ricoh is also releasing for the first time silver versions of its D FA series lenses with high-grade silver coating. The camera will be available in a limited quantity of 1,000 units worldwide, and the three lenses— HD PENTAX-D FA★... Read More
Ricoh debuts Pentax binocular/monocular products New Products 

Ricoh debuts Pentax binocular/monocular products

Ricoh Imaging Americas Corp. announced the PENTAX V binocular/monocular series, a new product line with multi-function features. The first models are the PENTAX VD 4X20 WP binoculars with detachable design, and the PENTAX VM 6X21 WP monocular, designed to facilitate close-range observations. Both models in the new PENTAX V-Series are suitable for use at outdoor sports events, concerts and theatrical performances,... Read More
Camera hardware is still in crisis News Opinion 

Camera hardware is still in crisis

One of the most popular opinion articles on this site is from January 2018, where we discussed “Hardware in Crisis: Can Cameras Companies Compete.” We also followed up with “Six ways digital cameras should be competing with smartphones“, which mentioned ways digital cameras are superior to smartphones, including battery life, but added digital cameras still trail smartphones in key customer-loving... Read More
Ricoh announces HD PENTAX-D FA*85mm F1.4ED SDM AW lens New Products 

Ricoh announces HD PENTAX-D FA*85mm F1.4ED SDM AW lens

Ricoh Imaging Americas Corp., announced the HD PENTAX-D FA*85mm F1.4ED SDM AW lens, the second fixed-focal-length lens in the new-generation PENTAX Star (*) lens series. Designed for use with PENTAX K-mount digital SLR cameras, Star-series lenses boast the highest imaging performance of all PENTAX lens lineups. The HD PENTAX-D FA*85mm F1.4ED SDM AW lens will be available in mid-June at www.us.ricoh-imaging.com... Read More
Ricoh announces the HD PENTAX-D FA 70-210mmF4ED SDM WR zoom lens New Products 

Ricoh announces the HD PENTAX-D FA 70-210mmF4ED SDM WR zoom lens

Ricoh Imaging Americas Corp. announced the HD PENTAX-D FA 70-210mmF4ED SDM WR zoom lens for use with PENTAX K-mount digital SLR cameras. This high-performance telephoto zoom lens features a compact, lightweight body with a weather-resistant construction for portability in a variety of outdoor applications. This $1,095 lens is ideal for active field photography in a wide range of outdoor applications... Read More
Ricoh introduces HD Pentax-D FA 50mm f/1.4 SDM AW New Products Press releases 

Ricoh introduces HD Pentax-D FA 50mm f/1.4 SDM AW

A large-aperture single-focus lens for use with K-mount digital SLR cameras; a new-generation, high-performance Star-series lens accommodating next-generation camera bodies TOKYO, June 29, 2018-RICOH COMPANY, LTD. and RICOH IMAGING COMPANY, LTD. are pleased to announce the launch of the HD PENTAX-D FA★50mmF1.4 SDM AW. This large-aperture, single-focus standard lens is the newest model in the acclaimed PENTAX Star (★) series... Read More