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Sony launches new flagship guide number 60 flash New Products Press releases 

Sony launches new flagship guide number 60 flash

New HVL-F60RM Combines Overwhelming Continuous Flash Performance with Advanced Operability and Wireless Control SAN DIEGO, Feb. 22, 2018 /PRNewswire/ — Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced a new flagship addition to its digital imaging range with the launch of the HVL-F60RM Flash. Addressing the needs of the increasing numbers... Read More
Hardware in crisis: Can camera companies compete? News Opinion 

Hardware in crisis: Can camera companies compete?

The hardgoods part of the photo industry has always been highly competitive and price sensitive. Accessory sales prop up profit margins, as dealers rely on photo printing, lenses, bags, tripods, filters and other add-ons to build comfortable margins. It’s not unusual for an independent dealer to make $50 or $60 on the sale of a $1,200 DSLR body. This is... Read More
Sony Adds High Magnification, High Quality 18-135mm F3.5-5.6 APS-C Zoom Lens to E-mount Lens Lineup New Products Press releases 

Sony Adds High Magnification, High Quality 18-135mm F3.5-5.6 APS-C Zoom Lens to E-mount Lens Lineup

New Compact, Lightweight E 18-135mm F3.5-5.6 OSS Features Outstanding Sharpness and Fast, Precise, Quiet AF for a wide variety of still and video applications SAN DIEGO, Jan. 5, 2018 /PRNewswire/ — Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced its 48th E-mount lens.  This new APS-C lens features a versatile 18-135mm... Read More
Top 10 Dead Pixels Society photo industry stories of 2017 News Opinion 

Top 10 Dead Pixels Society photo industry stories of 2017

It’s been a busy year for the Dead Pixels Society, with the launching of the full blog and a weekly newsletter. Here are the top 10 stories from the website, based on hits and shares: 10) Costco gets into business printing Costco has added business printing to its online Photo Center. The company notified customers of the addition of business... Read More
Sony launches workflow imaging software for Sony cameras New Products 

Sony launches workflow imaging software for Sony cameras

Sony has released its previously announced  Imaging Edge software suite. According to Sony’s Alpha Universe site, the suite is built around three core applications – Viewer, Editor and Remote – and improves workflow and “enables users to unleash the full potential of the Pixel Shift technology built into the new α7R III, among other things.” Imaging Edge consists of three... Read More
Sony Users Now GO RETRO with NOVOFLEX! New Products Press releases 

Sony Users Now GO RETRO with NOVOFLEX!

Allows users with Sony E-Mount cameras (e.g. Sony Alpha 7/Alpha 9 series, Alpha 6000 series, etc.) to reverse mount their existing lenses to achieve closer focus. NORTH WHITE PLAINS, N.Y. (PRWEB) OCTOBER 26, 2017 – New NEX-RETRO from NOVOFLEX allows users with Sony E-Mount cameras (e.g. Sony Alpha 7/Alpha 9 series, Alpha 6000 series, etc.) to reverse mount their existing lenses... Read More
Sony’s New Full-frame α7R III Interchangeable Lens Camera Delivers the Ultimate Combination of Resolution and Speed New Products Press releases 

Sony’s New Full-frame α7R III Interchangeable Lens Camera Delivers the Ultimate Combination of Resolution and Speed

Innovative Full-frame Mirrorless Model Offers 42.4 MP High-Resolution, 10 fps Continuous Shooting, Fast and Precise AF Performance in a Compact Body 35mm Full-Frame 42.4 MP1 Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing Continuous Shooting at up to 10 fps2 with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking 399 phase–detection AF points covering... Read More
Sony Expands Full-Frame Lens Lineup with New Compact, Lightweight FE 24-105mm F4 G OSS Standard Zoom Covering Wide-angle to Mid-telephoto range New Products Press releases 

Sony Expands Full-Frame Lens Lineup with New Compact, Lightweight FE 24-105mm F4 G OSS Standard Zoom Covering Wide-angle to Mid-telephoto range

New E-mount FE 24-105mm F4 G OSS Standard Zoom Delivers Serious Still and Video Performance with Compact Design NEW YORK, Oct. 25, 2017 /PRNewswire/ — Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced the latest addition to their expanding full-frame E-mount lens lineup, the FE 24-105mm F4 G OSS Standard... Read More
Vitec Photographic and Sony announce collaboration in the imaging market News Press releases 

Vitec Photographic and Sony announce collaboration in the imaging market

Market leaders will work together to produce a range of premium products targeted at the professional market Upper Saddle River, N.J. (September 28, 2017) – Vitec Photographic, world leader in the photography and videography, imaging equipment and accessories industry has announced its collaboration with Sony, a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products... Read More
Kodak missed the point of the PR moment Marketing Opinion 

Kodak missed the point of the PR moment

Kodak Alaris recently posted a press release about its new Kodak Moments marketing scheme. There was a time when Kodak “got” the point of the press release was to convey useful information, not dwell in a marketing-speak rathole. Kodak PR pros were literally the gold standard of the business; with this release, there wasn’t even a press contact person. As... Read More
Sony’s New RX10 IV Combines Lightning Fast AF and 24 fps Continuous Shooting with Versatile 24-600mm F2.4-F4 Zoom Lens New Products Press releases 

Sony’s New RX10 IV Combines Lightning Fast AF and 24 fps Continuous Shooting with Versatile 24-600mm F2.4-F4 Zoom Lens

– World’s Fastest1 AF Speed, 24 fps2 Continuous Shooting with full AF/AE tracking – 315 focal-plane phase-detection AF points covering approx. 65% of the frame – ZEISS® Vario-Sonnar T* 24-600mm3 F2.4-F4 Large Aperture, High Magnification Zoom Lens – 4K4 Movie Recording with full pixel readout without pixel binning NEW YORK, Sept. 12, 2017 /PRNewswire/ — Sony – a worldwide leader in... Read More
Sony’s Imaging PRO Support Organization Continues to Evolve to Meet Demands of Working Pros Marketing Press releases 

Sony’s Imaging PRO Support Organization Continues to Evolve to Meet Demands of Working Pros

Rapidly Expanding Service Platform adds 24/7 Call Center, Walk-in Locations and More NEW YORK, Sept. 12, 2017 /PRNewswire/ — Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced several updates related to its Sony Imaging PRO Support organization.  Sony’s organization to support working professional photographers and videographers now features a domestic... Read More
Sony’s New RX0 Camera Combines Acclaimed RX Image Quality with an Ultra-Compact, Waterproof and Robust Design Events New Products Press releases 

Sony’s New RX0 Camera Combines Acclaimed RX Image Quality with an Ultra-Compact, Waterproof and Robust Design

Multi-unit, multi-view shooting offers a new imaging experience unlike any other camera before High-quality imaging technology in an ultra-compact & tough body: Waterproof, Shockproof and Crushproof 1.0-type stacked 15.3MP5 Exmor RS™ CMOS image sensor Featuring ZEISS® Tessar T* 24mm6 F4 Fixed wide-angle lens with maximum shutter speed of up to 1/32000 second and ability to shoot at up to 16... Read More
Fotodiox Pro Launches Polar Throttle Lens Adapters for Built-In Circular Polarization New Products Press releases 

Fotodiox Pro Launches Polar Throttle Lens Adapters for Built-In Circular Polarization

The New Polar Throttle for Sony and Micro-Four-Thirds cameras packs a circular polarizer filter into a lens adapter GURNEE, IL (PRWEB) JULY 19, 2017 – Fotodiox Pro, creator and distributor of several lines of specialty solutions for videography, cinematography and photography, has announced a brand new addition to their extensive collection of innovative lens adapters: the Polar Throttle series of eight... Read More
Samyang Optics announces third AF lens: AF 35mm f2.8 FE New Products Press releases 

Samyang Optics announces third AF lens: AF 35mm f2.8 FE

June 5th, 2017, Seoul, Korea – Global optics brand, Samyang Optics (http://www.samyanglens global.com) is pleased to announce the release of Samyang’s third autofocus lens: AF 35mm F2.8 FE. A tiny lens with a mighty performance, it is ideal for daily photography as well as travel photography. This new compact and lightweight lens, together with the existing AF 14mm F2.8 FE and... Read More