You are here
photokina 2018: high exhibitor demand Events Press releases 

photokina 2018: high exhibitor demand

Five months prior to the start of the 35th edition of photokina on 26 September 2018, the organisers are expecting every single exhibitor space in the halls in Cologne to be filled. Leading companies of the industry like Arri, Canon, Cewe, DJI, Epson, Fujifilm, Kodak Alaris, Leica, Manfrotto, Nikon, Olympus, Panasonic, Profoto, Sigma, Sony, Tamron and Zeiss have already secured... Read More
Venus Optics unveil the Laowa 25mm f/2.8 2.5-5X Ultra-Macro New Products Press releases 

Venus Optics unveil the Laowa 25mm f/2.8 2.5-5X Ultra-Macro

Featuring a small lens barrel, lightweight design and extended working distance, the new Laowa lens provides an extreme macro photography option for DSLR & Mirrorless cameras. Anhui China, Mar 27, 2018 – Venus Optics, the camera lenses manufacturer who had previously launched a number of unique macro lenses (60mm f/2.8 2:1 Macro & 15mm f/4 Wide Angle Macro), is proud... Read More
Sigma launches interchangeable lenses for Sony E-mount cameras New Products Press releases 

Sigma launches interchangeable lenses for Sony E-mount cameras

Sigma Launches Interchangeable Lenses for Sony E-Mount Cameras; Unveils Brand New 105mm F1.4 Art and 70mm F2.8 Macro Art Lenses; Releases Firmware V2 for Canon Aberration Correction Sigma Corporation today made the following announcements: Launch of interchangeable lenses for Sony E-mount camera systems with full-frame sensors Introduction of Sigma 105mm F1.4 DG HSM Art Introduction of Sigma 70mm F2.8 DG... Read More
Sony expands full-frame mirrorless lineup with introduction of new α7 III camera Events New Products Press releases 

Sony expands full-frame mirrorless lineup with introduction of new α7 III camera

Versatile New Model Combines all the Latest Imaging Technologies into a Compact Package – Newly Developed Full-frame 24.2MP(i) Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing – Wide ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop(ii) Dynamic Range at low sensitivities – World Class AF system featuring 693 phase-detection... Read More
Sony launches new flagship guide number 60 flash New Products Press releases 

Sony launches new flagship guide number 60 flash

New HVL-F60RM Combines Overwhelming Continuous Flash Performance with Advanced Operability and Wireless Control SAN DIEGO, Feb. 22, 2018 /PRNewswire/ — Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced a new flagship addition to its digital imaging range with the launch of the HVL-F60RM Flash. Addressing the needs of the increasing numbers... Read More
The New ZEISS Loxia 2.4/25 – Flexibility for Photography On-the-Go New Products Press releases 

The New ZEISS Loxia 2.4/25 – Flexibility for Photography On-the-Go

With this compact wide-angle lens, ZEISS is adding a new focal length of modest proportions to its ZEISS Loxia lens family. OBERKOCHEN/Germany – WEBWIRE – Thursday, February 15, 2018 — With the ZEISS Loxia 2.4/25 compact wide-angle lens, ZEISS is adding a new focal length to its lens family that will benefit both landscape and architectural photographers: “High resolution across... Read More
Hardware in crisis: Can camera companies compete? News Opinion 

Hardware in crisis: Can camera companies compete?

The hardgoods part of the photo industry has always been highly competitive and price sensitive. Accessory sales prop up profit margins, as dealers rely on photo printing, lenses, bags, tripods, filters and other add-ons to build comfortable margins. It’s not unusual for an independent dealer to make $50 or $60 on the sale of a $1,200 DSLR body. This is... Read More
Sony Adds High Magnification, High Quality 18-135mm F3.5-5.6 APS-C Zoom Lens to E-mount Lens Lineup New Products Press releases 

Sony Adds High Magnification, High Quality 18-135mm F3.5-5.6 APS-C Zoom Lens to E-mount Lens Lineup

New Compact, Lightweight E 18-135mm F3.5-5.6 OSS Features Outstanding Sharpness and Fast, Precise, Quiet AF for a wide variety of still and video applications SAN DIEGO, Jan. 5, 2018 /PRNewswire/ — Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced its 48th E-mount lens.  This new APS-C lens features a versatile 18-135mm... Read More
Top 10 Dead Pixels Society photo industry stories of 2017 News Opinion 

Top 10 Dead Pixels Society photo industry stories of 2017

It’s been a busy year for the Dead Pixels Society, with the launching of the full blog and a weekly newsletter. Here are the top 10 stories from the website, based on hits and shares: 10) Costco gets into business printing Costco has added business printing to its online Photo Center. The company notified customers of the addition of business... Read More
Sony launches workflow imaging software for Sony cameras New Products 

Sony launches workflow imaging software for Sony cameras

Sony has released its previously announced  Imaging Edge software suite. According to Sony’s Alpha Universe site, the suite is built around three core applications – Viewer, Editor and Remote – and improves workflow and “enables users to unleash the full potential of the Pixel Shift technology built into the new α7R III, among other things.” Imaging Edge consists of three... Read More
Sony Users Now GO RETRO with NOVOFLEX! New Products Press releases 

Sony Users Now GO RETRO with NOVOFLEX!

Allows users with Sony E-Mount cameras (e.g. Sony Alpha 7/Alpha 9 series, Alpha 6000 series, etc.) to reverse mount their existing lenses to achieve closer focus. NORTH WHITE PLAINS, N.Y. (PRWEB) OCTOBER 26, 2017 – New NEX-RETRO from NOVOFLEX allows users with Sony E-Mount cameras (e.g. Sony Alpha 7/Alpha 9 series, Alpha 6000 series, etc.) to reverse mount their existing lenses... Read More
Sony’s New Full-frame α7R III Interchangeable Lens Camera Delivers the Ultimate Combination of Resolution and Speed New Products Press releases 

Sony’s New Full-frame α7R III Interchangeable Lens Camera Delivers the Ultimate Combination of Resolution and Speed

Innovative Full-frame Mirrorless Model Offers 42.4 MP High-Resolution, 10 fps Continuous Shooting, Fast and Precise AF Performance in a Compact Body 35mm Full-Frame 42.4 MP1 Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing Continuous Shooting at up to 10 fps2 with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking 399 phase–detection AF points covering... Read More
Sony Expands Full-Frame Lens Lineup with New Compact, Lightweight FE 24-105mm F4 G OSS Standard Zoom Covering Wide-angle to Mid-telephoto range New Products Press releases 

Sony Expands Full-Frame Lens Lineup with New Compact, Lightweight FE 24-105mm F4 G OSS Standard Zoom Covering Wide-angle to Mid-telephoto range

New E-mount FE 24-105mm F4 G OSS Standard Zoom Delivers Serious Still and Video Performance with Compact Design NEW YORK, Oct. 25, 2017 /PRNewswire/ — Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced the latest addition to their expanding full-frame E-mount lens lineup, the FE 24-105mm F4 G OSS Standard... Read More
Vitec Photographic and Sony announce collaboration in the imaging market News Press releases 

Vitec Photographic and Sony announce collaboration in the imaging market

Market leaders will work together to produce a range of premium products targeted at the professional market Upper Saddle River, N.J. (September 28, 2017) – Vitec Photographic, world leader in the photography and videography, imaging equipment and accessories industry has announced its collaboration with Sony, a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products... Read More
Kodak missed the point of the PR moment Marketing Opinion 

Kodak missed the point of the PR moment

Kodak Alaris recently posted a press release about its new Kodak Moments marketing scheme. There was a time when Kodak “got” the point of the press release was to convey useful information, not dwell in a marketing-speak rathole. Kodak PR pros were literally the gold standard of the business; with this release, there wasn’t even a press contact person. As... Read More
Skip to toolbar