Amaze expands Digital Brands Group Inc. partnership

Gary Pageau ,

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Amaze Holdings, Inc., announced an expanded partnership with Digital Brands Group, Inc. a publicly traded company specializing in e-commerce and fashion. Through this partnership, Amaze will leverage Digital Brands Group’s Los Angeles-based facilities to produce high-quality, cost-efficient custom apparel and athleisure wear in the U.S.

The collaboration builds on the companies’ April 2025 announcement, which introduced Digital Brands Group as the first third-party brand on Amaze’s Teespring Marketplace.

“As tariff policies shift and the de minimis exception phases out, now is the time to expand manufacturing stateside and shorten turnaround times for creators to launch and reach U.S. customers,” said Aaron Day, chairman and CEO of Amaze Holdings, Inc. “We have a significant number of creators seeking reliable, local manufacturing partners to bring their designs to life and Digital Brands Group delivers exactly that.”

By adding more domestic manufacturing capabilities to its end-to-end commerce platform, Amaze continues to streamline the creator experience from design and sales to production and delivery. This solution will ultimately help customers avoid cost increases tied to dynamics with global supply chains.

The new manufacturing capabilities are now available to creators.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.