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UPGRD adds personalization tool for photo labs New Products 

UPGRD adds personalization tool for photo labs

UPGRD, the Finnish technology company serving the school photography market with background-replacement tech, has launched a new service for photo labs looking to expand services. The UPGRD Art Store lets labs set up dedicated sites where customers can upload a photo and UPGRD’s automated background removal tool isolates the subject. Seasonal artwork can be added quickly, and then the file... Read More
Canon announces the full-frame Canon EOS R5 and R6 mirrorless cameras, lenses, printer New Products 

Canon announces the full-frame Canon EOS R5 and R6 mirrorless cameras, lenses, printer

Canon U.S.A. Inc. announced a bevy of new full-frame mirrorless products, including the next-generation bodies, the EOS R5 and EOS R6.  The EOS R5 is a camera designed for professional applications featuring a 45-megapixel full-frame CMOS sensor and uncropped 8K video recording up to 29.97 fps. The EOS R6 is geared towards advanced amateurs featuring a 20.1-megapixel full-frame CMOS sensor and 4K... Read More
Hohem debuts iSteady Pro 3, action camera gimbal stabilizer for GoPro 8 New Products 

Hohem debuts iSteady Pro 3, action camera gimbal stabilizer for GoPro 8

Hohem released a third-generation action-camera gimbal iSteady Pro 3, designed specifically for action cameras. The $89 iSteady Pro 3 is designed for most action cameras in the market, such as GoPro Hero 8/7/6/5/4/3, DJI OSMO Action, Insta360 one R, SONY RX0, YI cam, Xiaomi Mijia, SJCAM and other action cameras with similar size and weight, the company said. The device... Read More
Sony adds 12-24mm G Master lens with constant f/2.8 aperture New Products 

Sony adds 12-24mm G Master lens with constant f/2.8 aperture

Sony Electronics Inc. announced the FE 12-24mm F2.8 GM (model SEL1224GM) large-aperture ultra-wide zoom lens. The FE 12-24mm F2.8 GM lens extends the F2.8 range of Sony’s G Master series zoom lenses all the way from 12mm to 200mm and at 12mm, offers the world’s widest range of zoom at F2.8. At this focal length, it is possible to emphasize distance and... Read More
Excire Foto AI-based photo management software released in the United States New Products News 

Excire Foto AI-based photo management software released in the United States

  Excire Inc. has released Excire Foto, an AI-based photo management tool. According to a company announcement, “Excire Foto automatically analyzes and tags the photos in a user’s collection, with keywords. Whether the photos are from a beach vacation or a family celebration, Excire Foto AI finds the photos in a flash and brings the otherwise hidden photo-treasures to light.” “This... Read More
Venus Optics unveiled the Laowa 9mm f/5.6 FF RL lens New Products 

Venus Optics unveiled the Laowa 9mm f/5.6 FF RL lens

Venus Opticsunveiled the new Laowa 9mm f/5.6 FF RL lens, the world’s widest rectilinear lens for full-frame cameras. Venus Optics have been designing ultra-wide angle lenses with outstanding optical performance and their 10-18mm f/4.5-5.6 lens is currently the world’s widest zoom lens for full-frame cameras. The Laowa 9mm lens can also focus as close as 4.72” (12cm) measuring from subject... Read More
AKASO releases Brave 7 LE Action Camera New Products 

AKASO releases Brave 7 LE Action Camera

AKASO released the Brave 7 LE action camera featuring an IPX7 water-resistant design, designed specifically for vloggers. The $139.99 Brave 7 LE features dual screens for easy selfie-shooting, 4K30FPS video, 20MP photos, gimbal-like 6-axis stabilization. The camera also includes WiFi and HDMI and integrates with the free AKASO GO iPhone and Android app. The AKASO Brave 7 LE also comes with... Read More
Hasselblad, AquaTech team up for new housing for X1D II platform New Products 

Hasselblad, AquaTech team up for new housing for X1D II platform

Hasselblad and AquaTech have launched the REFLEX Water Housing, the first in a series of housings culminating from 20 years of design and of field testing. Weighing 1.6kg (3.52 lbs) and waterproof down to 10 meters (33ft), the REFLEX X1D II 50C is the first official underwater solution for the Hasselblad X System. “This exciting collaboration with AquaTech takes our... Read More
Panasonic debuts LUMIX G100 vlogging camera New Products 

Panasonic debuts LUMIX G100 vlogging camera

Panasonic launched the LUMIX G100, a new mirrorless digital amera designed primarily for vloggers and content creators. The LUMIX G100 uses a 4/3rds sensor for recording smooth, high-resolution QFHD 4K videos in 3840-by-2160 resolution at 30p or 24p in MP4 and Full-HD at 60p. The five-axis hybrid I.S. in the LUMIX G100 provides effective shake suppression essential for capturing stable, easy-to-see... Read More
Corel launches Painter 2021 for macOS and Windows New Products 

Corel launches Painter 2021 for macOS and Windows

Corel launched Painter 2021, the latest version of its professional digital painting software on macOS and Windows. Painter 2021 adds AI-based style transfer workflow offering greater customization, control, and Natural-Media realism, as well as a new Thick Paint-compatible brush category and a variety of Clone Tinting options. “We know many professionals may have been unsure of the value style transfer... Read More
SANDMARC launches Prolight Collection for iPhone photography, filmmaking New Products 

SANDMARC launches Prolight Collection for iPhone photography, filmmaking

SANDMARC launched a compact, powerful and accurate RGB & Bi-Color lighting system for iPhone: Prolight Collection. ​The Prolight RGB provides more than 16 million hues of light, giving a versatile spectrum of colors for photography and filmmaking, the company claims. ​With a color rendering index (CRI) of 96+ and color temperature ranging from 1,000-10,000K, the Prolight RGB produces accurate colors. ​The... Read More
PhotoShelter, Authority Collective release “The Photographer’s Guide to Inclusive Photography” Marketing New Products News 

PhotoShelter, Authority Collective release “The Photographer’s Guide to Inclusive Photography”

PhotoShelter, the worldwide leader in visual asset management for professional photographers and organizations, has released a new educational resource, “The Photographer’s Guide to Inclusive Photography,” made in partnership with Authority Collective. The free educational guide is a collaborative effort discussing the importance of diversity and inclusivity in photography. Inside, industry leaders Tara Pixley, Laylah Amatullah Barrayn, Hannah Reyes Morales, Tailyr... Read More
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