Dead Pixels Society podcast: Camera hardware technology and trends, with Drew Cicala, co-owner, Lensrentals

Gary Pageau of the Dead Pixels Society talks with  Drew Cicala, co-owner of Lensrentals, one of North America’s largest photography rental companies. Cicala talks about what is driving the rental market, the challenge of keeping up with the latest technology, and what keeps customers coming back.

Founded in 2006 by Roger Cicala, Lensrentals is the largest online rental provider for photography, videography, and lighting equipment and accessories in the United States. Headquartered in Memphis, Tennessee, with a satellite office in Nashville, Lensrentals ships gear to customers in all 50 states and also provides in-person pickups and returns to local customers.