Fujifilm Europe launches printing exhibition

printlife@home is open for any member of the public to enter

Fujifilm’s printlife@home site has launched an exhibit the shared experience of life in Europe in 2020, and added weekly prizes.

Through the end of December, members of the public from across Europe can submit their images by uploading them on www.fujifilm-printlife.eu. The digital printlife@home platform will exhibit every photo sent in, irrespective of whether the photo is shot on a smartphone or camera. printlife@home is open for any member of the public to enter and Fujifilm will select five Photos of the Week. Winners have their photos profiled by Fujifilm and will also receive a voucher of €200 €150 or €100, or currency equivalent, to spend on photo printing products, or an instax SQUARE SQ1 or instax Mini 11 camera – both analog instant camera with easy-to-use creative modes.

“Whether you are living in Manchester, Madrid or Mainz, what we are all living through today is one of the most significant shared human experiences and through the power of photography we can not only see but also understand, how millions of us are living through this,” says Hiromoto Matsushima, senior vice president, Photo Imaging for Fujifilm Europe. “Given the world we are living in today, we firmly believe that the joy of photography and the display or documentation of everyday life matters more than ever. Photo celebrates life, family, friends and loved ones. Photography is a way to show who you are, what you stand for and how you live. Regardless of who you are, where you live, or your level of photography skill, we hope that printlife@home provides the opportunity to become a part of something and become inspired.

printlife@home is open for any member of the public to enter and Fujifilm will select five Photos of the Week. Winners have their photos profiled by Fujifilm and will also receive a voucher of €200 €150 or €100, or currency equivalent, to spend on photo printing products, or an instax SQUARE SQ1 or instax Mini 11 camera – both analog instant camera with easy-to-use creative modes.

“With billions of photos captured and shared daily, we all have more images of our lives than any previous generation,” says David Honey, general manager, sales and marketing,  European Photo Imaging Division, Fujifilm Europe. “Yet most of those images are locked away on smartphones and shared only with our personal networks, if at all. Instead of scrolling through a sea of images in a social feed, we hope that by providing an open digital platform people can look into the lives and experiences of others, and better understand their lives and their world in these unusual and challenging times.”