Fujifilm introduces “instax Biz™ Template Maker web application

Gary Pageau

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“instax Biz™ Template Maker”

FUJIFILM Corp. launched the “instax Biz Template Maker,” a web browser application enabling users to easily create custom templates for “instax Biz,” an event solution app supports businesses and brands in strengthening engagement with visitors and creating memorable brand experiences at events. The application is available in Japan. instax Biz is an event solution app that connects to printers in the instax Link series of smartphone printer via Bluetooth, enabling visitors to take and print photos using custom templates featuring company or brand logos, event names, and other customized designs.

In addition, instax Biz enables users to generate QR codes within the app and incorporate them into templates. The QR codes can be linked to promotional content, membership registration pages, surveys, and other digital information. This allows businesses and event organizers to maintain communication with visitors after the event, helping build fostering long-term engagement and relationship building.As a solution designed to support customer engagement, sales promotion, and fan marketing initiatives, instax Biz has been adopted at events and retail locations in more than 100 countries and regions around the world.
As adoption of instax Biz continues to expand at events and retail locations around the world, demand has grown among businesses and event for an easier way to create custom templates without specialized design or image-editing expertise.

Example of a Template with a QR code

Main Features of “instax Biz™ Template Maker”

  • AI-powered image processing feature automatically extracts subjects to create high-quality extracted images. When users upload images such as photos of people or logos, the AI-powered image processing feature automatically extracts the subjects and removes the background. 
  • The application generates multiple layout suggestions by combining extracted images. By simply selecting the layout that best matches their desired finished design, users can quickly create the foundation of a template. 
  • Instantly use custom templates with instax Biz Templates created with the application can be downloaded in a format compatible with the “instax Biz” application. This enables a seamless workflow from template creation to event deployment.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.