Google unveils Pixel 11 smartphones with enhanced cameras

Register to get 3 free articles

Support the Dead Pixels Society and get access to exclusive content by becoming a subscriber!

No spam Unsubscribe anytime

Want unlimited access? View Plans

Already have an account? Sign in

The Pixel 11 will be available in Obsidian (black), Pistachio (green), Hibiscus (pink),and Frost (gray).

Google has unveiled its Pixel 11 smartphone family, and once again photography is a centerpiece of the company’s effort to differentiate its flagship Android devices from iOS devices from Apple. The new lineup includes the Pixel 11, Pixel 11 Pro and Pixel 11 Pro XL, combining upgraded camera hardware with expanded computational photography and AI features powered by Google’s new Tensor G6 processor.

The standard Pixel 11 receives a new, larger 48-megapixel main sensor that Google says offers 56% greater light sensitivity than the Pixel 10. The phone’s 5x telephoto camera now supports up to 30x Super Zoom. (

The bigger imaging changes come with the Pixel 11 Pro and Pro XL. Google has installed a new main-camera sensor along with a redesigned 48-megapixel telephoto camera. The telephoto sensor provides 30% greater light sensitivity and adds Portrait Mode at 5x. Google’s computational Pro Zoom pushes the maximum range to 120x. Night Sight has also been accelerated substantially: Google says the combination of new sensors, software and Tensor G6’s upgraded image signal processor can capture Night Sight images as much as 4.5 times faster.

Perhaps more significant for the broader photography market is Google’s changing approach to computational photography. The Camera Looks feature gives photographers greater control over how images are rendered at the time of capture rather than simply applying filters afterward. Looks can alter such processing variables as frame merging, sharpening and tone compression, with user controls including contrast, warmth, tint, saturation and grain. Options range from relatively natural rendering to film-inspired styles and “Digi,” which emulates the high-contrast, lower-dynamic-range appearance of early digital compact cameras.

That approach reflects an interesting reversal in smartphone photography. After years of using computational imaging to produce technically optimized pictures, Google is acknowledging growing consumer interest in images that appear less processed and more stylistically distinctive.

AI also plays a larger role. Magic Capture can automatically analyze nearly 400 frames from a brief shooting session to identify expressions and action, selecting well-timed still images while optionally applying modest corrections such as cropping, straightening and unblurring.

Google is positioning the Pixel 11 camera less as a conventional point-and-shoot system and more as a combination of improved imaging hardware, computational photography and AI-assisted capture. For the photo industry, Camera Looks may be the most noteworthy development: smartphone makers are increasingly moving beyond the pursuit of technically “perfect” images toward giving consumers more control over the aesthetic character of their photographs.

The Pixel 11, Pixel 11 Pro and Pixel 11 Pro XL start at $899, $1,099 and $1,299, respectively.

Google also announced the Pixel 11 Pro Fold; the important distinction is the Fold gets a new main camera, but it does not appear to receive the same top-end camera hardware as the Pixel 11 Pro and Pro XL. Instead, Google is emphasizing the combination of the Fold’s camera improvements, Tensor G6 processing and the new software photography features shared across the Pixel 11 generation. (blog.google)

Pixel 11 Pro Fold in Obsidian

The Pixel 11 Pro Fold also gets Camera Looks, which changes image processing at the sensor/computational level rather than simply adding a filter afterward, including the “Digi” look intended to evoke older compact digital cameras. Beyond photography, Google concentrated on making the Fold a more practical device. It has a thinner and lighter design, narrower bezels, brighter display and improved durability.

The Pixel 11 Pro Fold starts at $1,899, compared with $899 for the Pixel 11, $1,099 for the Pixel 11 Pro and $1,299 for the Pro XL.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.