Insta360 opens flagship store in New York’s Times Square
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Insta360 officially opened its first flagship retail store outside of Asia on Saturday, Sept. 19, 2026, occupying a location at 1515 Broadway in New York’s Times Square. The store opening marks a major milestone in the global imaging brand’s international expansion, underscoring its maturity, scale, and long-term commitment to supporting the U.S. market.
The launch is also part of a broader physical retail strategy that includes a flagship store opened in Tokyo in August, dozens of authorized stores across Asia, and planned European expansion into cities such as Munich.
“Reaching 10 million cameras shipped worldwide is a milestone we owe to our community, but opening in Times Square is about building lasting roots,” said Max Richter, Co-founder and VP of Marketing at Insta360. “This store opening is about more than just selling into the U.S.; it reflects our long-term commitment to the American creator ecosystem. We look forward to continuing our support for local creators, connecting directly with everyday users, and making innovative imaging tech approachable for anyone with a story to tell.”
The grand opening at 1515 Broadway featured a day of immersive brand experiences and celebration dedicated to Insta360’s growing New York City community. Insta360 Co-founder and VP of Marketing Max Richter led the official ribbon-cutting ceremony alongside Casey Neistat. A longtime user of Insta360 technology. The event also featured YouTubers Jesse Wellens and Jeana Smith—both veteran advocates of the brand—who served as honorary store managers, providing hands-on product walkthroughs and engaging directly with local users.
In a nod to Insta360’s action-first spirit, the brand also hosted a “Ride Bold” rally, a cycling event that sent 100 riders past iconic New York landmarks to capture the city using Insta360 hardware. The opening attracted long lines of customers waiting outside the store for hours for a chance to explore interactive camera demos, enjoy exclusive opening-day giveaways, and interact with honorary store managers.
