Lensrentals shares gear rental trends

LensRentals published its annual review of camera body and lens rentals for the year. Despite the global pandemic that brought much of the industry to a halt, the company was still able to rent thousands of pieces of gear. As customary, Canon dominated the new release chart in 2020, with RF mounts being rented 8 times that of rentals of Nikon Z mounts. The migration to mirrorless from DSLR rentals continues, along with emergence of third-party lenses as a popular alternative to Sony, Canon and Nikon.\

Most Popular Photography & Videography Gear of 2020
1 Canon 24-70mm f/2.8L II 11 Canon 16-35mm f/2.8L III
2 Canon 5D Mark IV 12 Canon 100mm f/2.8L IS Macro
3 Canon 70-200mm f/2.8L IS II 13 Sony NP-FZ100 Battery
4 Sony Alpha a7 III 14 DJI Ronin-S 3-Axis Gimbal
5 Canon 70-200mm f/2.8L IS III 15 Canon 6D Mark II
6 Canon 35mm f/1.4L II 16 Nikon D750
7 Canon EOS R 17 Canon LP-E6N Battery
8 Canon 50mm f/1.2L 18 Canon EF-EOS R Mount Adapter
9 Sony 70-200mm f/2.8 GM OSS 19 Canon 85mm f/1.2L II
10 Sony FE 24-70mm f/2.8 GM 20 Sigma 18-35mm f/1.8 DC HSM Art for Canon

The company reports the Canon 24-70mm f/2.8L II has been the top rented lens for years, and the Canon 5D Mark IV has held the top spot for cameras when it was released back in 2016.

Market Share of Photo Lenses Rented in 2020 by Mount
Brand Last Year (2019) This Year (2020) Change %
Canon EF Mount 40.04% 37.32% -2.72%
Canon EF-M Mount 0.04% 0.19% 0.15%
Canon RF Mount 1.38% 5.66% 4.28%
Fuji X Mount 3.53% 2.87% -0.66%
Fuji GFX 0.80% 1.14% 0.34%
Hasselblad X 0.40% 0.74% 0.34%
L Mount 1.06% 2.34% 1.28%
Leica M 1.20% 1.33% 0.13%
Micro 4/3rds 5.61% 4.55% -1.06%
Nikon F 17.99% 16.24% -1.75%
Nikon Z 0.77% 1.36% 0.59%
Pentax 645 0.12% 0.11% -0.01%
Pentax K 0.30% 0.30% 0.00%
Sony A 0.45% 0.31% -0.14%
Sony E 25.17% 24.52% -0.65%

 

Market Share of Photo Lens Brands Rented in 2020
Brand Last Year (2019) This Year (2020) Change %
Canon 33.05% 33.83% 0.78%
Fuji 4.30% 3.94% -0.36%
Leica 1.68% 2.31% 0.63%
Nikon 13.17% 12.41% -0.76%
Olympus 1.80% 1.81% 0.01%
Panasonic 3.38% 2.90% -0.48%
Sigma 10.58% 12.43% 1.85%
Sony 20.62% 19.03% -1.59%
Tamron 4.26% 3.75% 0.51%
Venus Optics 0.81% 2.07% 1.26%
Zeiss 2.32% 1.76% -0.56%

See the full report here: https://www.lensrentals.com/blog/2020/12/the-top-rented-photo-and-video-products-of-2020.