Michaels debuts next-gen stores

National chain Michaels Inc., announced the latest expansion of its new experiential store model with the opening of its third location in Rogers, Arkansas. Debuting in Easton, Ohio, and Irving, Texas, and now Rogers, the new store brings an upgraded, customer-first experience to shoppers while piloting key elements that will eventually roll out to shoppers at all stores. Among the changes are an expansion framing and photo printing services.

Michaels’ ready-made and custom framing is combined into a single destination elevated by warm wood tones and a modern display of molding and components. Customers will find photo services including 10-Minute Custom Framing, where shoppers can print any photo from their phone and have it framed in as little as 10 minutes for only $29, alongside same-day prints, printed on fine art paper in sizes ranging from 4×4 up to 16×20. A glass wall lets customers watch expert Framing Specialists bring projects to life in real time, while the Custom Bar introduces brand-new personalization services for the first time like embroidery, engraving, and made-to-order stickers. “Our new stores represent an exciting milestone within Michaels’ broader transformation to redefine the customer journey and become a true destination for creativity and celebration,” said David Boone, CEO of Michaels. “The new format reflects our customers’ desire for more inspiration and hands-on, analog experiences, while providing a space for the local community to connect, create, and celebrate. Among the other changes included an updated Knit and Sew Shop, a Fine Arts area, a Floral and Greenery department, a kids area, and party shop.

Michaels also announced changes to its framing departments across the chain. Michaels is refreshing its frame department with a completely revitalized, easy-to-shop layout organized by look and aesthetic. Introducing over 200 new ready-made frames, the expanded assortment lets customers browse modern, romantic, bohemian, bold, and classic options.

Customers can now use an advanced online frame builder to upload their own photos or select art from an extensive gallery, customizing everything down to size, materials, matting, and glazing. Featuring immersive 3D and AR capabilities, the platform helps shoppers visualize custom pieces in real time and project them directly onto their walls by scanning a QR code with their mobile device.

Michaels has also bolstered its in-store printing services. Customers can now create same-day custom canvas prints in 8×8 and 8×10 formats – starting at just $20 – turning photos into ready-to-display art in a single visit. Later this year, Michaels will also introduce a new custom 3D acrylic photo ornament, creating a personalized same-day giftable keepsake for the holidays.