As the global COVID-19 pandemic spreads, the impact on the photo/imaging industry has been unprecedented. Mass layoffs of retail staffs are commonplace, seasonal workers and photographers are dismissed and store hours have been limited or eliminated entirely. Still, the photo industry is resilient and we’ve been hearing promising stories from around the world. Certainly, this once-in-a-lifetime economic disaster is going to take a long time to recover from but it’s important to maintain a positive attitude.
For example, we’ve been privileged to listen in on the recent webinar held by the IPI Member Network, where photo retailers and labs from around the world share tips for managing staff and for generating some form of volume at this time. For example, IPI vendor Photo Finale is coming off a very successful weeklong photo contest; this simple contest offered $50 for a simple sign up and submission. Hundreds of photos were submitted and PF retailers benefited.
Smartphoto, the European photo printer, offered 15,000 free decks of personalized playing cards for children to send to their grandparents, as part of a partnership with Caratmundi. “This is how we keep contact between generations alive,” says Stef De Corte, CEO, smartphoto group, in a statement.
Given that yearbook production is in a state of turmoil, yearbook vendors are working to make sure schools can complete their commemorative books. For example, Jostens is making its exclusive content available during Covid-20 outbreak. Lifetouch is doing something similar, opening up free resources to advisers for Covid-19 specific content. The pandemic is an unsettling topic,
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Tips and tactics on the new Dead Pixels Society podcast
The Covid-19 pandemic has caused unprecedented problems for photographers and retailers. The Dead Pixels Society editor Gary Pageau talks with Eric Miller of Miller Foto about tools and tactics to survive and to thrive. Miller, a well-known business consultant and innovator, shares what he’s learned from the latest legislation and industry news.
Click below to listen.