Snap posts stronger Q2 as revenue, cash flow climb

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Snap Inc. reported a stronger second quarter, with revenue rising 19% year over year to $1.6 billion as the company improved profitability and cash generation while continuing to expand its advertising business.

The parent company of Snapchat narrowed its quarterly net loss to $164 million from $263 million a year earlier. Adjusted EBITDA increased to $250 million, up from $41 million in the second quarter of 2025, reflecting improved operating performance despite restructuring charges during the period.

“Q2 reflects the progress we are making to strengthen our core business and build a more durable financial foundation for Snap,” said Evan Spiegel, co-founder and CEO. “We grew revenue by 19%, expanded margins, and generated positive free cash flow while improving advertising performance and rapidly growing our direct revenue business. We remain focused on serving our 971 million monthly active users, delivering measurable value for advertisers, and investing with discipline to increase free cash flow per share over time.”

Snap reported serving 971 million monthly active users during the quarter, underscoring the platform’s continued global reach. The company said it remains focused on delivering measurable results for advertisers while increasing free cash flow over time.

For the first six months of 2026, revenue rose 15% to $3.13 billion. Net loss improved 37% to $253 million, while adjusted EBITDA more than tripled to $483 million. Free cash flow reached $407 million, nearly three times the $138 million generated during the first half of 2025.

Snap did not provide detailed third-quarter financial guidance in its earnings release, saying its outlook would be discussed during its earnings conference call and in a separate investor letter.

 

Three Months Ended
June 30,

Percent
Change

Six Months Ended
June 30,

Percent
Change

2026

2025

2026

2025

(Unaudited)

(dollars in thousands, except per share amounts)

Revenue

$

1,598,993

$

1,344,930

19

%

$

3,127,784

$

2,708,147

15

%

Operating loss

$

(170,721

)

$

(259,676

)

34

%

$

(245,170

)

$

(453,522

)

46

%

Net loss

$

(163,960

)

$

(262,570

)

38

%

$

(252,911

)

$

(402,157

)

37

%

Adjusted EBITDA (1)

$

249,615

$

41,270

505

%

$

482,948

$

149,695

223

%

Net cash provided by operating activities

$

176,214

$

88,494

99

%

$

502,993

$

240,104

109

%

Free Cash Flow (2)

$

120,538

$

23,793

407

%

$

406,545

$

138,189

194

%

Diluted net loss per share attributable to common stockholders

$

(0.10

)

$

(0.16

)

38

%

$

(0.15

)

$

(0.24

)

38

%

(1)

See page 8 for a reconciliation of net loss to Adjusted EBITDA. Total restructuring charges included in our consolidated statement of operations for the three and six months ended June 30, 2026 and excluded from Adjusted EBITDA were $128.5 million.

(2)

See page 8 for a reconciliation of net cash provided by operating activities to Free Cash Flow.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.