Snap repositioning Specs as an enterprise imaging platform

Gary Pageau ,

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Snap Inc. continues to try and make its augmented reality spectacles  a viable category. The company announced partnerships with Salesforce, Nvidia and Amazon Web Services to bring business applications to its $2,195 Specs augmented-reality glasses. Nvidia technology will help the glasses interpret what a worker sees, while Salesforce and AWS integrations are intended to provide company information and voice-controlled assistance.

Snap introduced SPECS Intelligence, a new anticipatory AI service designed to work across iPhone, Mac, and SPECS augmented reality (AR) glasses, helping you manage what needs attention today while making progress towards your longer-term goals.

“Computers should fit into our lives, not the other way around,” said Evan Spiegel, co-founder and CEO of Snap Inc. “SPECS Intelligence is designed to help you spend less time managing your life and more time living it.”

SPECS Intelligence is designed to anticipate when help would be useful and surface relevant information and actions without waiting for a prompt. The broader experience also includes Corners, which organize areas of your life such as work and family, and Goals, which help you set and track what you want to achieve.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.