Sony Electronics launches SEL100400 – FE 100-400mm F5.6-8 OSS super-telephoto zoom lens

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SEL100400 – FE 100-400mm F5.6-8 OSS

Sony Electronics introduces SEL100400 – FE 100-400mm F5.6-8 OSS, a super-telephoto zoom lens for 35mm full-frame Alpha E-mount cameras. Despite its super-telephoto reach of up to 400mm, the lens stays compact and lightweight, weighing just 654g (approx.). Its latest optical design incorporates two ED (Extra-low Dispersion) glass elements and two aspherical elements and also features fast, precise AF and built-in optical image stabilization to support handheld shooting, letting you quickly capture moving subjects such as birds, sports, trains, and aircraft, the company claims.

“With the needs of a large set of hobbyist photographers in mind, from birders to parents, we used our expertise in professional lens technology to create a high-quality, affordable super-telephoto zoom lens that will go the distance,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics.

Pricing and Availability: The SEL100400 – FE 100-400MM F5.6-8 OSS will be available for a suggested retail price of $849.99 USD / $1,079.99 CAD from September 2026.

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.