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Adweek: Polaroid targets Gen Z audience through Snap AR lenses News Promotions 

Adweek: Polaroid targets Gen Z audience through Snap AR lenses

Adweek reports Polaroid has turned to social platform Snapchat to reach the Gen Z audience with an AR campaign to promote its Polaroid Go instant camera. The company created AR lenses transporting Snapchat users into exotic locations, from a jungle to the North Pole. The experience began earlier in May and is available to users across the United States, United... Read More
Gen Z: The Next Generation of Retail Influencers and Spenders Market research News Press releases 

Gen Z: The Next Generation of Retail Influencers and Spenders

WASHINGTON, October 2, 2019 – Members of Generation Z influence a significant amount of household purchases and enjoy spending their own money, according to the latest issue of the Consumer View report released today by the National Retail Federation. “We’re seeing a shift in the way families shop where children are much more involved with purchasing decisions,” NRF Vice President... Read More