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Lensrentals acquires BorrowLenses from Shutterfly Acquisitions 

Lensrentals acquires BorrowLenses from Shutterfly

Photo gear rental leader Lensrentals, the largest online photo, video, audio and lighting equipment rental and production resource company, has acquired the BorrowLenses brand and “select assets” from Shutterfly. Terms were not disclosed. The acquisition brings expand the Memphis, Tenn., company’s inventory to more than 400,000 copies of more than 6,000 different lenses, cameras, drones, lighting, audio and other high... Read More
Lensrentals adds to roundup of 2021 gear rental trends Market research 

Lensrentals adds to roundup of 2021 gear rental trends

Lensrentals continues its annual data-sharing roundup for gear rented on its platform. The last data roundup piece for 2021 looks at the popularity of all photo and video gear. Among the topline observations: Canon’s R5 did well but the EF mount is still strong. The transition from DSLR to mirrorless is progressing but perhaps slower than some suggested. Most Popular... Read More
Lensrentals reveals lists of most-rented camera gear for 2021 News 

Lensrentals reveals lists of most-rented camera gear for 2021

Lenrentals.com compiles its end-of-the-year data and shares the best-rented products for the year. Last year’s list was a bit of an anomaly, the company said, with many events being postponed given the global pandemic but this year’s activities were closer to normal. Here are the most popular new releases for 2021: Top Rented New Products for 2021 1 Canon EOS... Read More
Lensrentals announces Keeper, Keeper Test Drive purchase programs News 

Lensrentals announces Keeper, Keeper Test Drive purchase programs

Gear rental powerhouse Lensrentals announced two purchase programs – Keeper and Keeper Test Drive – for customers to purchase used photo and video equipment. Both programs are accessible via the Keeper page or the product page of equipment on Lensrentals.com. Current Lensrentals customers are able to purchase used equipment from LensAuthority, a sister company; this change brings everything under one... Read More
Dead Pixels Society podcast: Camera hardware technology and trends, with Drew Cicala, co-owner, Lensrentals Podcasts 

Dead Pixels Society podcast: Camera hardware technology and trends, with Drew Cicala, co-owner, Lensrentals

Gary Pageau of the Dead Pixels Society talks with  Drew Cicala, co-owner of Lensrentals, one of North America’s largest photography rental companies. Cicala talks about what is driving the rental market, the challenge of keeping up with the latest technology, and what keeps customers coming back. Founded in 2006 by Roger Cicala, Lensrentals is the largest online rental provider for photography, videography, and lighting equipment and... Read More
Lensrentals shares gear rental trends Marketing 

Lensrentals shares gear rental trends

LensRentals published its annual review of camera body and lens rentals for the year. Despite the global pandemic that brought much of the industry to a halt, the company was still able to rent thousands of pieces of gear. As customary, Canon dominated the new release chart in 2020, with RF mounts being rented 8 times that of rentals of Nikon... Read More
Rental market shift fits millennial trends Opinion 

Rental market shift fits millennial trends

Todays’ news the long-time photo-scanner marketer, E-Z Photo Scan, will pivot to a rental-only business model may surprise some – and certainly raises some questions about the future availability of Kodak Picture Saver Scanners – but it follows a growing trend among Millennials. This growing cohort is becoming more comfortable with renting – rather than owning – everything from cars,... Read More
Lensrentals and LensProToGo Join Forces to Create Strongest Photo and Video Equipment Rental News Press releases 

Lensrentals and LensProToGo Join Forces to Create Strongest Photo and Video Equipment Rental

Partnership Increases Leadership Position in Imaging Rental Market, Offers More Technical Expertise for Consultation, Greater Inventory and an East Coast Office for Lensrentals MEMPHIS, Tenn., Dec. 5, 2017 /PRNewswire/ — Lensrentals, the leading online photo, video, drone and lighting equipment rental company, announces a recent strategic partnership with LensProToGo. The combined company will be privately held, with both the Lensrentals and... Read More
Lensrentals adds Drone and Virtual Reality / 360 equipment to nationwide rental program Press releases 

Lensrentals adds Drone and Virtual Reality / 360 equipment to nationwide rental program

DJI Mavic Pro, DJI Phantom 4 Pro and DJI Inspire 2 Drones, Orah 4i  and Nikon VR Gear Added to Inventory  Memphis, TN – August 10, 2017 – Lensrentals, the largest online provider of photography and video equipment for rental throughout the US, today announced a trial of drone and virtual reality (VR) equipment for rental nationwide.  From today the Mavic... Read More