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Nikon announces NIKKOR Z 28-400mm f/4-8 VR New Products 

Nikon announces NIKKOR Z 28-400mm f/4-8 VR

Nikon Inc. announced the NIKKOR Z 28-400mm f/4-8 VR, a versatile high-power super-zoom lens for Nikon Z series full-frame/FX-format mirrorless cameras. The new lens will be available in mid-April for a suggested retail price of $1299.95. “So many photographers and creatives will love the versatility of the NIKKOR Z 28-400mm, which gives you clarity, range and fantastic backgrounds,” said Naoki... Read More
Nikon Corp. enters agreement to buy RED cinema gear company Acquisitions News 

Nikon Corp. enters agreement to buy RED cinema gear company

Nikon Corp. announced it has entered into a purchase agreement to acquire 100% of the outstanding membership interests of RED.com, LLC (RED) whereby RED will become a wholly-owned subsidiary of Nikon, “pursuant to a Membership Interest Purchase Agreement with Mr. James Jannard, its founder, and Mr. Jarred Land, its current President, subject to the satisfaction of certain closing conditions thereunder.”... Read More
Nikon Z9 to be implemented as part of NASA’s Artemis moon mission News 

Nikon Z9 to be implemented as part of NASA’s Artemis moon mission

Nikon Inc. has entered into a Space Act agreement with the National Aeronautics and Space Administration (NASA) to support the agency’s Artemis campaign with the Handheld Universal Lunar Camera (HULC) development. The Nikon Z 9, Nikon’s mirrorless full-frame flagship, as implemented in the HULC system, will be the handheld camera for the upcoming Artemis III mission which will be used... Read More
Nikon announces NIKKOR Z 600mm f/6.3 VR S New Products 

Nikon announces NIKKOR Z 600mm f/6.3 VR S

Nikon Inc. announced another premium super-telephoto lens, the NIKKOR Z 600mm f/6.3 VR S. This latest S-Line prime lens is the newest addition to Nikon’s lineup of PF lenses. The new  NIKKOR Z 600mm f/6.3 VR S will be available in late October for a suggested retail price of $4799.95.  The lens is designed so its center of gravity is... Read More
Nikon announces full-frame Nikon Z f in six colors New Products 

Nikon announces full-frame Nikon Z f in six colors

 Nikon announced the release of the Z f, a full-frame mirrorless camera with a classic look but with modern technology, derived directly from the Z 8 and flagship Z 9. With an iconic exterior design reminiscent of the classic FM2, the Z f is equipped with a 24.5-megapixel full-frame BSI CMOS sensor and the EXPEED 7 image-processing engine, enhancing response... Read More
Nikon adds four Nikon Ambassadors Promotions 

Nikon adds four Nikon Ambassadors

Nikon Inc. announced the addition of four new imaging professionals to the prestigious Nikon Ambassador program, a group of influential visual artists and leaders in modern photography and videography, according to the company. “This year, the Nikon Ambassador program celebrates ten years, and since the program’s inception both the visual medium and the industry itself have evolved dramatically, with trends,... Read More
Nikon announce NIKKOR Z 180-600mm f/5.6-6.3 VR, NIKKOR Z 70-180mm f/2.8 lenses New Products 

Nikon announce NIKKOR Z 180-600mm f/5.6-6.3 VR, NIKKOR Z 70-180mm f/2.8 lenses

Nikon Inc. announced the release of the NIKKOR Z 180-600mm f/5.6-6.3 VR and the NIKKOR Z 70-180mm f/2.8, two super telephoto NIKKOR Z lenses for enthusiasts that combine outstanding zoom capabilities with lightweight design. “Within a relatively short time period, we have built an extensive series of lenses for our mirrorless system with a selection of lenses that differentiates itself... Read More
TIPA World Awards 2023 recognize dozens of products Events 

TIPA World Awards 2023 recognize dozens of products

The Technical Image Press Association (TIPA) announce the TIPA World Awards 2023 for the Best Photo and Imaging Products of the Year. The group says the awards reflect the current state as well as the future direction of technology, products, and services that appeal to professional, enthusiast, and amateur consumers and serve as an indication of exciting things to come... Read More
Nikon debuts NIKKOR Z 85mm, NIKKOR Z 26mm News 

Nikon debuts NIKKOR Z 85mm, NIKKOR Z 26mm

Nikon Inc. has announced the NIKKOR Z 85mm f/1.2 S, a professional-level ultra-fast prime lens and the NIKKOR Z 26mm f/2.8 “pancake” lens. “The NIKKOR Z 85mm f/1.2 S is a lens that unquestionably exhibits the extraordinary potential of the Z mount to resolve amazing details and dimensionality, and I’m confident this lens will quickly establish itself with legendary status... Read More
Nikon announces development of NIKKOR Z 85mm f/1.2 S,  NIKKOR Z 26mm f/2.8 New Products 

Nikon announces development of NIKKOR Z 85mm f/1.2 S, NIKKOR Z 26mm f/2.8

At CES 2023, Nikon Inc. announced the development of the NIKKOR Z 85mm f/1.2 S, a fast mid-telephoto prime lens, and the NIKKOR Z 26mm f/2.8, a slim wide-angle prime lens, for full-frame (FX-format) Nikon Z series mirrorless cameras. The NIKKOR Z 85mm f/1.2 S is part of the S-Line NIKKOR Z lens series, and realizes both superior rendering performance and... Read More