TilePix announces talent-led back-to-school campaign, three limited edition photo borders, available exclusively at Walgreens

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TilePix’s Student and Design Muses

TilePix is introducing limited-edition “Dorm Drops” of photo border designs, available exclusively at Walgreens this back-to-school season. The collection enables students to bring some of the season’s most coveted dorm aesthetics to life in their own spaces, the company said. The three limited-edition border assortments will only be available until Labor Day. The campagn spotlights three unexpected student-and-designer pairings:

  • Two-Time Olympian and UCLA student Jordan Chiles with Designer Tay Nakamoto
  • Columbia University Student and Actress (notably from “Avatar”) Bailey Bass with DIYer Juan Marquez
  • Incoming University of Tennessee freshman and Content Creator Noelle Kate with Designer Kelly Marcelo

Each influencer and designer pair incorporated TilePix’s new limited edition photo borders into their dorm concepts, showcasing how personalized wall décor can become the centerpiece of the room. The resulting dorm makeovers blend functionality, personality and creativity, giving students fresh inspiration as they prepare for the academic year. The social media series is now live across TilePix channels.

“Back-to-college is my favorite season for TilePix because students bring such fresh creativity when decorating their own spaces for the first time,” shares Kelsey Kinel, Director of Marketing at TilePix. “They’re experimenting, taking risks and discovering their personal design styles along the way. That’s the beauty of a temporary space: it gives you the freedom to play. The students and designers featured in this campaign showed just how many unique ways a blank dorm room can be transformed into a space that feels entirely your own.”

The three Limited-Edition Dorm Drops include:

  • Coastal, Available Now | Classic coastal style comes to life across five bordered designs in blue, white and butter yellow. 

  • Hype, Available Now | Bold, graphic and trendy, this photo border assortment includes 10 designs in black and white with pops of red, blue and yellow.

  • Moody Floral, Available Aug. 11 | Featuring eight designs in rich burgundy, olive green and soft ivory, these photo borders were made for dreamy, vintage-inspired dorms.

Exclusively available at Walgreens.com, the borders expand on TilePix’s recently launched “Bordered Designs” collection, offering students curated designs inspired by today’s most popular trends. The borders make it easy to coordinate wall displays with bedding, furniture and accessories, helping students create a cohesive look throughout their space. The three limited-edition border assortments will only be available until Labor Day.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.