Alyrick BV acquires 100% in Smartphoto Group NV

GaryPageau ,
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Alyrick BV has completed its previously announced 100% acquisition of Smartphoto Group NV, resulting in the delisting of the personalized products and gifting company from the Euronext Brussels exchange. After the initial bid was reopened after the first round did not meet the minimum percentage, the mandatory reopening garnered Alyrick and its related partners (Alychlo NV, Cecan NV and Smartphoto) a total of 96.79% of the shares outstanding on 16 June 2025.

The company held a “simplified squeeze-out bid” through July 9 to acquire the remaining shares. A total of 105,268 Smartphoto shares were additionally tendered. All Smartphoto shares not tendered before the end of the acceptance period of the squeeze-out bid will be deemed transferred to the Alyrick by law.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.