CADY acquires Lifetouch high school photography accounts, Prestige Senior Portrait Brand in select schools

CADY, a leading volume-photography company based in Alpharetta, Ga., announced the acquisition of Lifetouch’s high school photography accounts and Prestige senior portrait brand in select schools nationwide. Terms weren’t disclosed. The Dead Pixels Society has requested more information on the affected regions; the company said the acquired accounts are in regions in  CADY’s current footprint, plus an extension beyond.

According to the press release, “This acquisition represents a strategic move to expand CADY’s footprint, tapping into Lifetouch’s legacy and strengthening CADY’s mission to deliver a best-in-class picture day program, innovative tools for yearbook advisers, and a premier full-service Senior portrait experience.”

All transitioning high school and senior accounts will operate under the Lifetouch brand during the 2025-2026 school year and transition to CADY in summer 2026. Leadership teams from both organizations are working closely to ensure a smooth and respectful integration, according to the companies.

“This acquisition is an exciting moment for CADY and the schools we serve,” said Josh Cady, CEO of CADY. “We deeply respect the incredible foundation that Lifetouch has built. We’re excited to work together to ensure a smooth transition and elevate the services we provide to our schools.”

CADY was founded in 1999 and operates 21 studio locations in the South.

Founded in 1936, Lifetouch is a distinguished leader in school photography; the company says it will continue to serve K-8 schools nationwide, as well as high school and senior portraits in select markets. The company at one time operated hundreds of Prestige Portraits locations around the nation, but those numbers have been declining in recent years to just slightly more than 30.

“We’re thrilled to transition a portion of our high school accounts to the passionate and innovative team at CADY, while we turn a sharper focus to K-8 and select high schools across the country,” said Ken Murphy, Group Chief Executive of Lifetouch. “Backed by CADY’s legacy of pioneering leadership, these schools will be in great hands.”

Wilson Sonsini Goodrich & Rosati advised Shutterfly on the transaction.