CEWE Group reports 2025 group turnover up 3.8%
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CEWE Stiftung & Co. KGaA reported, for the 2025 financial year, preliminary figures showed a 3.8% increase in group turnover, reaching €864.5 million, compared to €832.8 million the year prior. The company’s EBIT also rose to €88.2 million from €86.1 million the previous year. The fourth quarter was particularly strong, driven by high demand for CEWE photo products as Christmas gifts. The group achieved a turnover of €360.8 million, up 2.6% from Q4 2024. This period also accounted for a significant portion of the annual EBIT, which was recorded at €86.4 million, marking a 6.5% increase.
According to CEWE, the traditional seasonal peak in Christmas business in the fourth quarter also contributed significantly to CEWE’s annual success in 2025: Group turnover increased by +2.6% to €360.8 million in the fourth quarter (Q4 2024: €351.7 million). The CEWE team once again succeeded in fully meeting customer orders, which arrived later and later, shortly before Christmas. Further efficiency gains in production, advantages from site expansions and new printing and shipping technologies were successfully utilized. Group EBIT in Q4 once again accounted for the majority of the annual result with a strong €86.4 million (Q4 2024: €81.1 million).
The total number of photos across all CEWE products rose by +4.1% to 2.60 billion in the reporting year (2024: 2.50 billion photos). Sales of CEWE PHOTOBOOK copies rose by +3.5% to 6.32 million in 2025 (2024: 6.11 million copies). During the past Christmas season, many product and software innovations – such as new premium cover designs, colored inside covers, and the integrated memory pocket for the CEWE PHOTOBOOK, the new Advent calendar to be filled with 24 boxes, new photo calendars, and the wall picture number collage – further strengthened Christmas sales.
Full-year 2025 year-on-year and target comparison (preliminary figures)
| CEWE Group | Unit | 2024 | Target 2025 | 2025 | %-change |
| Photos | billion | 2.50 | 2.46 to 2.53 | 2.60 | +4.1% |
| CEWE PHOTOBOOK | million | 6.11 | 6.0 to 6.2 | 6.32 | +3.5% |
| Turnover | million euros | 832.8 | 835 to 865 | 864.5 | +3.8% |
| EBIT | million euros | 86.1 | 84 to 92 | 88.2 | +2.4% |
Fourth quarter 2025 (preliminary figures)
| CEWE Group | Unit | Q4-2024 | Q4-2025 | %-change |
| Photos | billion | 0.94 | 0.98 | +3.9% |
| CEWE PHOTOBOOK | million | 2.52 | 2.56 | +1.6% |
| Turnover | million euros | 351.7 | 360.8 | +2.6% |
| EBIT | million euros | 81.1 | 86.4 | +6.5% |