Circle Graphics acquires Metromedia Technologies

January 3, 2020 GaryPageau Circle Graphics

Circle Graphics Inc. announced it acquired out-of-home advertising rival Metromedia Technologies (MMT). Terms weren’t disclosed. With the MMT acquisition, Circle Graphics said it expands its lineage to the very beginning of grand format digital printing, as MMT started in 1987 under the auspices of pioneer John Kluge. MMT’s patented digital print technology changed the way outdoor advertising was executed worldwide. Before MMT’s technology, billboards were hand-painted, taking weeks or months to execute a large campaign, the company said.

“We are excited to be combining such an iconic company as MMT into our operations,” says Andrew Cousin, CEO of Circle Graphics. “We will benefit from MMT’s added capacity, expertise in areas such as wall graphics and transit, and an expanded roster of some of the best OOH customers in the world. We are in a competitive industry, and production volume is a key requirement that allows us to invest in continuous improvements in our factories, invest in product R&D, and bring our customers’ more sophisticated software solutions.”

In other Circle Graphics news, the company recently named Rod Rackley as president of the OOO business.

Written by GaryPageau

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.