Circle Graphics Inc. announced it acquired out-of-home advertising rival Metromedia Technologies (MMT). Terms weren’t disclosed. With the MMT acquisition, Circle Graphics said it expands its lineage to the very beginning of grand format digital printing, as MMT started in 1987 under the auspices of pioneer John Kluge. MMT’s patented digital print technology changed the way outdoor advertising was executed worldwide. Before MMT’s technology, billboards were hand-painted, taking weeks or months to execute a large campaign, the company said.
“We are excited to be combining such an iconic company as MMT into our operations,” says Andrew Cousin, CEO of Circle Graphics. “We will benefit from MMT’s added capacity, expertise in areas such as wall graphics and transit, and an expanded roster of some of the best OOH customers in the world. We are in a competitive industry, and production volume is a key requirement that allows us to invest in continuous improvements in our factories, invest in product R&D, and bring our customers’ more sophisticated software solutions.”
In other Circle Graphics news, the company recently named Rod Rackley as president of the OOO business.