Dead Pixels Society podcast: Web to print to printing photo books, with Jeff Alexander, Alexander’s

GaryPageau , ,

Gary Pageau of the Dead Pixels Society talk with Jeff Alexander,  president of Alexander’s, the Lindon, Utah-based digital printer. Starting as a retail copy shop, Alexander’s has grown into a large-scale variable data printer. The company has expanded into full-color digital printing, making photo books for high-profile clients like Chatbooks.  In this interview, Alexander talks about the challenges of keeping pace with technology and the marketplace through innovation and dedication.

From its 1979 inception as a walk-in copy shop in a small Utah university town, the privately-held Alexander’s has grown to become a full-service cross-channel digital print and marketing firm with clients around the globe and a reputation for excellent customer service.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.