Google to use SynthID to Reimagine in Magic Editor

Gary Pageau , ,

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Google Photos will begin using SynthID, a technology that embeds an imperceptible, digital watermark directly into AI-generated images, audio, text or video, to mark images edited with generative AI using Reimagine in Magic Editor. Google says this helps people identify AI-generated content quickly and easily. This is part of a growing trend of generative AI tools using digital watermarks and other methods to signify images that have been edited.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.