Gooten announces $15 million capital raise, unveils new leadership

On-demand printer Gooten raised $15 million in combined primary equity and debt from Tech Pioneers Fund with participation from existing investors KEC Ventures and ff Venture Capital. The company is also announcing the promotion of Maddy Alcala to president of Gooten.

Maddy Alcala, President, Gooten

Founded in 2015, Gooten operates a smart supply chain for brands looking to optimize their eCommerce business through print-on-demand manufacturing. Now with more than 100 employees, Gooten has processed more than four million orders in the last 18 months as it continues to expand its global offering.

“Tech Pioneers Fund is thrilled to back the Gooten team and their vision to completely transform the way companies manufacture and deliver products,” said Bob Chicoski, Managing Partner at Tech Pioneers Fund. “Gooten provides merchants and brands with a more sustainable on-demand manufacturing model to help them scale their stores. We believe Gooten has placed itself strategically to benefit from the current supply chain challenges within retail channels and continued explosive growth throughout the ecommerce landscape.”

In Alcala’s new role as president, she will oversee the entirety of Gooten’s merchant and retail-facing business unit, including marketing and sales. Prior to Gooten, she worked in Corporate Strategy & Development at BlackRock where she supported the Global Executive Committee on the creation of strategic business growth plans and executing enterprise M&A transactions.

“We are thrilled to have Maddy lead Gooten into 2022 as she has extensive expertise and experience as on-demand eCommerce has continued to mature,” said Brian Rainey, CEO of Gooten. “She is perfectly positioned to lead our merchant and retail division across all growth initiatives as we support tens of thousands of eCommerce businesses and continue to expand services in the enterprise retail market.”

In addition to her focus on sales and revenue growth, Alcala is responsible for developing the company vision, strategy, and plans for execution across the executive team.

“At Gooten, we believe sellers should be experts on selling, not deciding how, when, and where products are made. The brands we work with are eager for innovative, disruptive technology solutions and I am excited to spearhead the on-demand industry transformation, particularly as supply chain issues continue to plague retail and manufacturing channels,” said Alcala. “I am honored to step into this new role as we continue to make our clients successful in this new age of eCommerce by eliminating inventory waste and reducing over-production.”