Instagram says it’s no longer hip to be square

GaryPageau
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Instagram now supports photos with a 3:4 aspect ratio. Photos uploaded with that ratio will now appear just exactly as you shot it,” Instagram head Adam Mosseri said in a Threads post. He also notes that “almost every phone camera defaults to” that format.

An image from Instagram’s broadcast channel shows how the change makes a difference. Users can already post images with a rectangular aspect ratio of 4:5, but with 3:4, the photo won’t be cropped at the ends. 3:4 photos are supported with single-photo uploads and with carousels, according to the channel.

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.