It’s a given: we are all overwhelmed by the sheer number of photos we take, or that are being shared with us. With some of these, it’s no big deal if you accidentally missed viewing them, or if you can’t locate them again after you’ve first enjoyed them. With others, it does matter: According to our recent survey, 58% of photos on average are considered to be “long life” keepers.
So we want to know on which device or cloud service these important photos reside, and how to find them. As if that weren’t challenging enough, we also want to be able to safely back them up in case something goes wrong with the device on which they most likely reside (read: our phone) or archive them, in case that phone runs out of storage space.
The good news is we’re now seeing innovative vendors of photo app, device, and cloud storage solutions tackling the multiple challenges related to how consumers find and browse the photos that matter to them.
For more, read “Mobile Photo Perspectives”
here.
Related Posts
Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets.
For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.