New photo card report from Rise Above Research released

Rise Above Research announced the availability of its Photo Cards Buying Trends, 2021-2025, Report. Photo cards are the most popular photo merchandise product purchased every year, with many consumers buying them every year for the holiday season, as well as for occasions like birthdays, anniversaries, graduations and other family events. Stability is a key characteristic of the market when looking at survey results over the last five years, but there have been notable increases in spending and an uptick in the percentage of consumers who are buying photo cards.

This $1,799, 11-page report takes a closer look at the buying trends for photo cards over the last four years of US Photo Merchandise Surveys (2021-2025).

Other reports include:

• 2025 US Photo Merchandise Study  – The 2025 US Photo Merchandise Study is the most in-depth consumer study on photo merchandise in the US. Fielded in September – October 2025, it provides the results of an extensive online survey of 1,271 US consumers between the ages of 13 and 79 and covers a broad range of products including photo cards, photo books, photo calendars and photo wall/tabletop décor, as well as other products. It includes both quantitative and qualitative questions on buying habits, attitudes and future buying expectations, as well as questions on how economic uncertainty has impacted buying behaviors. The study includes three sets of data tabulations in both PDF and Excel format, PowerPoint slides and a written report.

• Photo Merchandise: Comparing Single vs. Multiple Product Buyers – Some photo merchandise buyers purchase one product a year while others buy multiple products. This report takes a closer look at single versus multiple product buyers, comparing the two groups by age, gender, income levels and photographer type. The data for this is taken from our 2024 US Photo Merchandise Study. Buyers of this report will get an updated report with 2025 data at no charge, once it is updated.
• 2025 US Photo Prints Forecast: 2024-2029  – The 2025 US Photo Prints Forecast: 2024-2029 is a five-year forecast for traditional photo prints, with volume and revenue broken out by home, online and retail store printing. The report includes a summary of overall market drivers and barriers, as well as forecast methodology and recommendations. Each forecast section also includes key charts and forecast numbers along with analyst commentary. PowerPoint charts and an Excel file are also provided along with the report.