Nikon reports huge losses, but camera sales are solid.

GaryPageau
Getting your Trinity Audio player ready...

Nikon Inc. reported a difficult fiscal 2026, with an annual loss of 86 billion yen (approximately $550 million). Nikon’s revenue was ¥677.1 billion (US$4.3 billion), which was down year on year by ¥38.1 billion (US$242.5 million).

In the Imaging Products Business, sales were led by NIKON’s first digital cinema camera, the ZR. However, the business segment recorded year-on-year decreases in both revenue and profit, reflecting a decline in average selling prices due to changes in the product mix and higher promotion expenses amid an intensifying competitive environment, as well as tariff impacts and one-time costs related to the share transfer agreement for Mark Roberts Motion Control Limited, among other factors. As a result, this business segment recorded revenue of 290,053 million yen (down 1.8% year on year) and operating profit of 16,715 million yen (down 59.5% year on year).

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.