Once Upon’s Lina Andersson named “Sweden’s Most Important Female Entrepreneur of the Year 2025”

Gary Pageau ,

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Lina Anderssen, CEO, Once Upon

Lina Andersson, founder and CEO of the photobook app Once Upon, was been named “Sweden’s Most Important Female Entrepreneur of the Year 2025” by Dagens Industri. at the 2025 Female Founders event at Stockholm’s Grand Hôtel. Di Digital, a part of Dagens Industri, started Female Founders in 2016 to elevate and empower female founders in the tech industry, celebrating both industry veterans and rising stars.

According to the report, the app has reached SEK 300 million in sales and is planning to expand to the United States in 2025.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.