PHOTOPLUS reboots and relocates as Create NYC

After two years of in-person event cancellations due to the COVID-19 pandemic, Emerald Expo has announced PHOTOPLUS is being reformatted as Create NYC Powered by PHOTOPLUS, a “festival style experience,” from Sept. 29 to Oct. 1, 2022. The three-day event leaves the Jacob Javits Convention Center for the Duggal Greenhouse in Brooklyn, NY.

Create NYC “celebrates all visual storytellers whose work crosses various platforms, expresses shared experiences, inspires dialogue for change, and blurs the lines between art and cultural relevance,” according to a press release. Create NYC will feature a main stage of dynamic speakers who will strike meaningful conversations about the impact of imagery on society. Additionally, the event will offer attendees the opportunity for “intimate educational moments through creator walks, sessions, and lab-style workshops – all known as Creator Experiences led by engaging visual creatives, including photographers, filmmakers, editors, artists, and more.”

Tickets for Create NYC will be available starting June 13. Unlike in previous years, ticket quantities will be limited.

“The decision to reimagine PHOTOPLUS into Create NYC was in response to demand from a rapidly growing emerging creator community,” said Joseph Kowalsky, show director, Create NYC. “The definition of an imaging professional and visual storyteller has broadened. Create NYC aims to be the home for all using imaging technology to create stories that trigger emotion and impact society.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.