Taylor Corp. buys DMR Creative Marketing, expands promo unit

GaryPageau
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Taylor Corp. has reached an agreement to acquire the assets of DMR Creative Marketing of Deerfield Beach, Fla. DMR provides branded apparel and gift items to cruise lines, resorts, gift shops, and related markets for uniform programs and the souvenir channel. The acquisition advances the capabilities and distribution channels of Taylor’s Promotional Products business unit, the company said. Terms weren’t disclosed.

“DMR Creative Marketing‘s capabilities and channels are an ideal fit for Taylor Promotional Products,” says Susan Drenning, Group President of Taylor Direct & Digital Marketing. “The addition of DMR’s design talent and sophisticated screen print and embroidery technology expands our scope in the industry. We have big plans for apparel, souvenirs, and other promotional products and I can’t wait to see what we can accomplish together.”

 

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.