Gary Pageau of the Dead Pixels Society talks with Michael Warshall, chairman of Australia’s EMOTION Photography. Featured last year in the Dead Pixels Society, EMOTION Photography is a digital-first operation built around the belief the customer – in this case, brides – would prefer to hire a photographer with immediate access to images, as well as the understanding there are photographers willing to be paid a flat rate to photograph a wedding. The entire process is handled through a mobile app. EMOTION Wedding Photography was started by industry veterans Michael Warshall, Vittorio Natoli and Peter Meyers.
In this episode, Warshall discusses his company’s customer-driven approach to wedding photography, how the company has adapted its services based on customer feedback, the decision to automate the entire process, and trends in the wedding business.