The Dead Pixels Society Podcast: Three things retailers must do, with John Kelly from Zenreach

Gary Pageau ,

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Gary Pageau of the Dead Pixels Society talks with John Kelly, CEO of Zenreach, a walk-through marketing company. Kelly describes the three activities a brick-and-mortar retailer must not stop doing in the age of COVID-19.

Zenreach is an American technology company based in San Francisco. It produces marketing software used by brick-and-mortar businesses allowing customers to access public Wi-Fi. These details are used to create user profiles, track subsequent visits, and deliver targeted ads.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.