Fueled by recent acquisitions, personalized printing platform VistaPrint is rebranding as “Vista” to reflect the company’s pivot to becoming a full-range graphics company. This new parent brand encompasses VistaPrint, 99designs by Vista, Vista x Wix and the company’s most recent acquisition, Crello. Crello, a do-it-yourself (DIY) digital design site founded in 2017, is now rebranded under Vista as VistaCreate. As part of the Crello acquisition, Vista also acquired Depositphotos, a stock content marketplace with more than 200 million royalty-free images, videos, and music options.
According to Techcrunch, the price tag of the acquisitions is $85 million.
“For more than 20 years we have helped small businesses look and feel credible, and as their needs have changed, we have evolved with them,” said Robert Keane, founder and chief executive of Vista and its parent company Cimpress. “We’re excited to announce our new parent brand Vista, which reflects our ongoing transformation into the expert design and marketing partner for small businesses around the world. The launch of VistaCreate is a critical part of this journey, providing small businesses with access to a world-class social media creative design solution.”
In October 2020, Vista acquired 99designs to provide small businesses access to designers to craft their perfect logo, website, packaging and more. In August of this year, Vista announced a partnership with the leading cloud-based web development platform Wix to power the creation and management of Vista x Wix websites and related digital solutions for small businesses.
Vadim Nekhai, the former CEO of Depositphotos, joins the Vista team and will continue to lead VistaCreate and Depositphotos reporting to EVP and President of International for Vista, Florian Baumgartner.
“Over twenty years ago, VistaPrint invented online design and publishing tools for print marketing materials to empower small businesses to create attractive designs without having to learn complex software,” said Nekhai, vice president, VistaCreate and Depositphotos. “VistaCreate brings the same simplicity to social media and other forms of digital design and Depositphotos brings a vast library of high-quality imagery, videos, and music. We look forward to being part of the Vista team as we continue to innovate together to help small businesses look and feel professional both online and offline.”