WhiteWall is PhotoDeck’s new international partner

GaryPageau ,
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WhiteWall partners with PhotoDeck

Leading Europe-based photo lab WhiteWall announced a new partnership with PhotoDeck, a European provider of webshop solutions for photographers. The partnership enables photographers to access the WhiteWall range online via PhotoDeck with immediate effect. Photographs can be ordered and sold directly as high-quality prints, laminations, and framed pictures in award-winning WhiteWall quality.

According to a press release, the objective of WhiteWall business customers to looking to sell their photographs efficiently without having to worry about production, storage, and shipping is fulfilled by the integration of WhiteWall into the PhotoDeck platform. With the ability to create a customized webshop via an intuitive modular system, photographers can now sell their high quality WhiteWall photo products on-demand directly to their customers, commission-free regardless of time, place, and quantity. Once the end customer places an order, the details and specs are automatically transmitted to WhiteWall for production.

“We are pleased to offer photographers the opportunity to sell WhiteWall products on their own terms and commission-free,” says J-F Maion, founder and CEO, PhotoDeck. “This partnership opens up new sales opportunities for them while allowing them to benefit from the advantages of automated fulfillment. WhiteWall is an ideal partner for PhotoDeck worldwide, and even more so after our recent launch in Germany.”

“We are very pleased about the partnership with PhotoDeck, which now offers our customers even more flexibility and efficiency in marketing their work,” says Thomas Alscheid, Managing Director of WhiteWall. “WhiteWall’s optimal technical connection to the PhotoDeck platform allows photographers to focus on their passion while we take care of production and shipping.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.