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Zenfolio’s new pre-order feature generates extra million dollars in sales in first 120 days

Photographers using Zenfolio’s powerful new pre-order feature have generated an extra million dollars in sales in the past 120 days. This unique capability, exclusive to Zenfolio, is the most successful new product introduction in the company’s history.

Photographers need to expand their services in order to capture a portion of the $450 billion e-commerce market in the USA, according to data from the Department of Commerce. Pre-order helps photographers accomplish this by instantly giving them their own online store. Photographers no longer need to spend time manually typing orders, printing forms and meeting clients to collect payment. With Zenfolio, the photographer’s store is always open so their clients can order and pay before the lens cap is even removed.

“The feedback on pre-order testing was so positive that we expanded availability to all customers in October 2018. Pre-order is now the most successful new offering in the company’s history, generating more than a million dollars in revenue for photographers in the past 120 days,” said John Loughlin, CEO of Zenfolio. “We listen carefully to photographers and recognized an opportunity to improve their business. No other provider was offering a simple method to sell in advance of a shoot. Pre-order is just the latest example of the many things we’re working on for our customers.”

Gail Roser, owner of Grand Photography LLC based in Gilbert, Ariz., has used pre-order to sell more than $50K for her school and sports league photography business. “I love that the pre-orders can be placed online before picture day. The clean design allows customers to seamlessly purchase their packages.”

Zenfolio will be showcasing this new feature to tens of thousands of trade show attendees at Wedding & Portrait Photography Intl. (wppiexpo.com) in Las Vegas, NV February 27 – March 1, 2019. Photographers will get a chance to see a live demo and experience the full benefits of using the Zenfolio suite of offerings, including the website builder, e-commerce, and marketing tools, along with pre-order.

Zenfolio, headquartered in Menlo Park, Calif., is an all-in-one platform for professional and amateur photographers to showcase, share and sell their photography. Photographers are provided with a full suite of marketing tools that saves time, increases efficiency and allows them to focus on photography. Its suite of software services includes a photography website builder, digital photo gallery sharing tools, and e-commerce solutions—including the new pre-order feature, paid digital downloads, prints and photo gifts. Since launching in 2006, it has had hundreds of thousands of registered users internationally—including United States, Canada, United Kingdom, Germany, Australia, Spain and France—who have connected with millions of consumers around the world. For more information about its products and services, visit zenfolio.com.

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