2013 State of Online Photo Retail, from Photo Reporter

GaryPageau

It’s early in the year, but 2013 is already shaping up to be a game-changing year in photo retail news. As the year 2012 came to a close, the headlines provided some insight into the ongoing trends affecting the photo-imaging trade. We recently contributed a feature story to the Photo Reporter show daily, distributed at PMA@CES.

Among the highlights:

The Virtual Becomes Real

Just as retailers have extended their brick-and-mortar presence online with storefronts, watch as pure online sites move to the real world.

It’s All Good

One of the truths about consumer electronics—and digital cameras, in particular—is that it’s a buyer’s market. There are very few “dogs” in any maker’s lineup, with incredible offerings across all price points.

The Size Is the Limit

As we’ve seen over the past few years, large chains in a variety of categories continue to struggle under their own weight. Where there was once an advantage to enormous showrooms and buying power, this has been offset by the Internet.

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Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.