Remember why Facebook bought Instagram

Gary Pageau ,

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With the hullabaloo dying down over the short-sighted change in Instagram‘s privacy policies, let’s look back at the reason why the purchase by Facebook was made in the first place. It really didn’t have anything to do with photography, but in user growth and engagement (see below). Instagram reached 50 million users in less than half of the time it took Facebook, and is gaining 5 million users more per week.

As Facebook user growth begins to slow, especially as the time of its IPO was drawing near, the rise of an upstart like Instagram was definitely a threat.

Instapurchase - Why Facebook Didn

Instapurchase – Why Facebook Didn’t Take Any Chances With Instagram infographic

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.